The Top Three Reasons Why Your Podcast Needs Video

Video podcast adoption has outpaced the stock market’s average returns by nearly triple in the past year. The S&P 500 has returned an average of 10% per year since its inception in 1957, while the amount of unique video podcasts produced has increased by over 29% from November 2022 to May 2023. Video podcasting has proven to be an industry disruptor. Consequently, organizations and individuals alike are beginning to witness and experience the growth that lies in this technology, and how having a video podcast is becoming a powerful way to grow an audience, build trust, and have a dominant competitive advantage.

There is no doubt that video podcasting is becoming mainstream, if it isn’t already. With two of the world’s biggest podcasting platforms, Spotify and Apple Podcasts incorporating video podcasts onto their platforms, it’s clear where this is going. Video podcasting is becoming the preferred method of experiencing podcasts. Studies find that 64% of individuals new to the podcasting space prefer video podcasts. Video podcasting is becoming the way to connect with people and is paving the path for building an audience of loyal viewers. By having a video podcast, you capture the majority of the market and make your podcast an easily accessible platform. Furthermore, putting a face to a name and building a connection with your viewers is a certain way to build trust and establish rapport, opening the door for partnerships and business relationships.

Another staggering statistic is that YouTube shorts generate 50 billion views every day worldwide. Short-form content, or “shorts”, are highlight clips from videos usually 60 seconds or less in length. A powerful advantage of video podcasting is that it allows the opportunity to repurpose one episode in multiple different ways. One podcast episode can be turned into several different short-form snippets, highlighting key moments from podcast episodes. Short-form content has skyrocketed in popularity and provides an incredible opportunity for generating viewership and growing an audience. As a result, utilizing shorts as a promotion strategy easily allows for more total views to be generated.

With the rise of video podcasting and its evolving role in promotional strategies, utilizing video podcasts is a sure-fire way to distinguish yourself from everyone else in the market. A resounding 75% of companies believe that video podcasting will become the standard for podcasting in the next five years or sooner. Much like how having a website is a staple in business and organizational awareness today, video podcasting is quickly following that same route. In a similar vein, early adopters and investors of the internet were rewarded greatly for recognizing and jumping onboard with the technology while it was still new and in its infancy. Video podcasting is quickly growing beyond its infancy and is becoming the new internet. People that took advantage of the internet and ran with it had years of competitive advantage against those that were too hesitant to take action. Video podcasting is giving us another chance to get ahead.

With all of that in mind, it’s important to start putting your plan together sooner than later. We’re already less than a month away from 2024, and time isn’t slowing down. It will be the end of the decade before we know it, and those that seized this opportunity to take their brand, voice, and influence to the next level will harvest the fruits of this ever-growing tree. If you’ve been on the fence about starting a video podcast, or transforming your current podcast by incorporating video, this is your sign to do it. Video podcasting is rapidly becoming a powerful way to grow an audience, build trust, and gain a dominant competitive advantage. There has never been a better time to create your video podcast than today. Don’t wait any longer – take the first step now.

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? References

Riverside. (2023). Future of Video Podcasting for Brands 2023. Riverside. https://assets-global.website-files.com/5f996b22b00afe35a55e6f79/63b2a067224d1f58d738c0a5_Future%20of%20Video%20Podcasting%20for%20Brands%202023_Riverside.pdf

Shewale, R. (2023, September 8). 54 Podcast Statistics: Listeners, Growth & Trends (2023). demandsage. https://www.demandsage.com/podcast-statistics/ ??

Wise, J. (2023, November 7). YouTube Shorts Statistics 2023: How Many People Use It? - EarthWeb. EarthWeb. https://earthweb.com/youtube-shorts-statistics/

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