The Top Three Benefits of Hiring a Marketing Firm

If you hire a marketing firm that specializes in your industry, you have the benefit of their collective years of experience marketing products and services just like yours.

If you are interested in growing your business, you are going to have to do some marketing.? According to the American Marketing Association, marketing is classified as any “processes for creating, communicating, delivering and exchanging offerings that have value”. In other words, marketing includes anything that will help you build awareness for your brand, products and services in order to sell them.??

Like many specialized services, marketing is time consuming, requires highly specific knowledge and skill sets, and oftentimes can be very expensive.? So how do you tackle this? To start, you might try to manage it yourself. It’s simple enough to create a social media account and post bite-sized content about your business and issues important to your industry or blast an email newsletter from time to time to keep your network engaged.??

At some point, you’ll need a dynamic website, branded presentation materials, collateral to bring to meetings and conferences, and even an infographic and explainer videos. And wouldn’t it be great for your business to have some press coverage? You might also be wondering how to communicate with multiple stakeholders and reach diverse audiences. It’s at this point that the need for professional help commonly asserts itself. It’s the point at which a ‘nice-to-have’ becomes a ‘need-to-have’.??

Some businesses do their marketing in-house by hiring staff, others outsource to marketing firms, and many do a combination of the two. Here are the top three the reasons hiring an outside firm makes sense:

• Cost Effectiveness - The most obvious reason to bring in an outside firm is that it can be a cost effective, viable option to keeping a marketer or marketing team on staff.? Instead of paying for salaries and benefits, you are able to pay for a specific scope of work over a specific period of time. You can easily scale up and down as needed.
• Skilled Expertise -? Agency employees are highly skilled at their job functions and they have the opportunity to sharpen those skills every day by working on a variety of projects for multiple clients. A full service marketing firm might have designers, writers, public relations experts and digital markers on staff. They have specialized experts to meet each of your marketing goals.?
• Specialized Industry Knowledge - If you hire a marketing firm that specializes in your industry, you have the benefit of their collective years of experience marketing products and services just like yours. They’ll know about industry trends, strategies that have worked and failed, as well as legal and compliance issues. This industry expertise is invaluable and can save you time, money and headaches as you navigate marketing your business.

This piece was written by Arro Financial Communications. Arro is an award-winning marketing communications agency that specializes in marketing & communications for asset managers, ETF issuers, indexing and financial service providers.??

To learn more about Arro, visit arrocomm.com