Top Ten Chinese Brands Capture 33% of Global Smartphone Market in 1Q 2016
- Smartphone shipments reached 344 million units in Q1 2016 with flat growth compared to last year as the market continued to slow.
- 3 out of 4 mobile phones shipped is a smartphone, which means the feature phone is not dead yet.
- The slowdown can be attributed to higher sell-in during 4Q 2015 and weaker demand in markets such as Brazil, China, Indonesia and parts of Europe.
- This is the first time ever since the launch of smartphones, the segment has seen 0% growth, signaling the key global scale players need to invigorate by better appealing to consumers, rather than battling on hardware and price.
- The rise of Chinese brands (e.g. Huawei, Oppo, Vivo) at global scale outside the domestic Chinese market can have a stimulating effect as they increasingly combine attractive designs with with aggressive price points.
- Counterpoint Research Blog
Digital Transformation || AI || IoT
8 年Good read Peter. Do you think that the smartphone stagnation is due to economic conditions or is it due to absence of innovation in smartphones?
Founder at AmoModa
8 年I appreciate Huawei's revolution spirit and Mr. Ren's selfless team share-holding system, which makes it unique and successful.
Head of Programme management?
8 年Hi Peter thanks for sharing, hope you all is well.