Top Technology Trends in the Media and Entertainment Industry for You to Consider

Our team examines 16 media and entertainment trends, defining a path to post-pandemic recovery in the media and entertainment industry. Check these entertainment industry trends along with the most vivid examples for each category.

1. Current Trends in Digital Media: D2C Video Streaming

One of the latest trends in the media industry has been witnessing a rise since the initial introduction of global lockdown. During that period, users found it necessary to access diverse video content of premium quality. This need has triggered a drop in pay-per-view TV subscriptions, but raised overall digital video consumption.

Video-on-demand? No, its Video Streaming like Netflix, Prime Video, Disney+, HBO GO. They all offer cross-platform compatibility necessary for most modern consumers. After all, an audience today prefers multiple platforms and devices for watching videos. Another outcome is streaming warfare.

Consider the example of Disney. This company was a pioneer in D2C video streaming after it decided to retract content from Netflix and offer it in D2C channel via one of its major business projects,?Disney+. That is when leading media houses started to recede content and hit third-party apps brutally.

The good question is how forthcoming watchers are in subscribing to digital media entertainment. Are they willing to pay for a great variety of streaming applications or not?

2. Augmented Reality and Virtual Reality as the Top Digital Media Industry Trends

When it comes to current trends in digital media, ignoring augmented reality and virtual reality does not make sense.?AR/VR content has conquered all lights in the media and entertainment businesses. They both strengthen relationships between content creators and watchers. Consumers today are catapulted into an environment with blurred borders between digital and physical realms.

These two technologies have been available for years because of the cost ramp down. Celebrities and artists realize that keeping in touch with their fans is essential for their activities. Distributing new releases is still complicated in the age of COVID-19.

Musicians can use VR entertainment content to bridge the gap caused by the pandemic’s consequences and their followers with live entertainment events canceled because of social distancing. The connection between artists and their fans has never been more profound than now, thanks to virtual and augmented worlds.

One example of these two trends working together is Pokemon Go. Popular social networks think that augmented reality and?Virtual Reality?provide affordability and mobility, whether live streaming or story-based videos. AR and VR entertainment software development boost experience more than ever. It’s necessary to optimize VR and AR content so that users of different devices can use them.

3. eSports Broadcasting Trends

Here is one of the new trends in television broadcasting. The global COVID-19 pandemic prevents fans from watching their favorite matches at the stadiums. However, it is not an obstacle any longer. eSports as one of the latest digital media trends is a way out; these industry revenues used to hit?more than one billion dollars?by 2021-2022. The most significant share is retrieved from media rights and sponsorships. Media and entertainment app development can be switched to this direction to foster software development. 5G technology is the key to success in this area.

4. Gaming Boost

eSports usually go hand-in-hand with gaming, so it’s time to consider gaming boost as one of the latest digital media trends as well. In 2020, the global pandemic forced the masses to cancel most sporting events due to the possible health risks. That is when gaming and eSports saved the situation, offering people worldwide to watch their favorite matches without attending stadiums.

By 2021, this solution has turned into a main driving force for interest in interactive gaming, tech, and boosted user experience. Most probably, gaming will stick to a trajectory and development plan similar to other digital tech innovations. In particular, the gaming industry will completely change how we communicate with each other.

Even such categories as mental health games apps will be developing further. This trend may even heavily impact the entire world wide web, just like mobile applications development, free social media apps, and eCommerce.

Experts share that more digital media industry trends will be introduced inside games. They are betting and live events, for example. Some non-gaming events for gamers could be an example too.

That is one of the new trends in digital media that can boost the gaming business.

5. AI Trends

One of the new trends in the media industry is artificial intelligence, which is impacting TV, VFX, radio, and so on. Entertainment organizations possess a sizable unstructured digital data repository that can be organized and analyzed using AI instruments. Artificial intelligence, machine learning, and natural language processing are equally effective in predicting user engagement with content.

M&E organizations have an extensive repository of user digital data, which is unstructured. Artificial intelligence has added a human-like dimension to mining and filling this digital data.

AI is effective for quickly estimating and retrieving emotional changes – information necessary to understand customer behavior and digital media consumption trends better. Thanks to this accurate data, it’s possible to provide customized recommendations on how content can be improved.

Various streaming applications apply AI technologies along with smart machine learning algorithms, offering videos, audio podcasts, and high-quality streaming music that their audience will most probably add to their favorites.

6. Blockchain

When we speak about new trends in the media business,?BLOCKCHAIN is the technology to pop in our minds. Blockchain is related to crypto in the minds of most people. This media and entertainment technology can simplify intricacies associated with intellectual property rights.

Blockchain tech can save and process large portions of digital data. That is how it assists with defining the NFT digital content author. It helps to avoid issues with duplicate content and plagiarism. Digital information kept in the blockchain is rather tough to alter.

7. Music Streaming Services

A wide range of?Live Streaming Music App?is known. They include Spotify, Amazon, and Apple Music, offering unrestricted access to large music libraries. Streaming tracks over the web or mobile network or downloaded right to a preferred device is definitely a trend. Most of these services require paying a set subscription fee per month.

8. Sport and Mindfulness

More people get rid of bad habits, switching to a healthy way of life. That’s why FITNESS APPS are a “meta trend” impacting many aspects of human life.

Bikepacking is another “hot trend.” Such sports activities are not new to the business, but they’re becoming more popular in 2022. You can check out some fitness video-on-demand platforms like?UScreen

9. Online Dating Services

This industry has benefited from a myriad of tech innovations, as well as shifts in buyer attitudes.?Popular dating apps?for mobile generate the most revenues in the dating industry.

Market players have started catering to the increasing inclination toward digital services and comfort by adding various functionality like GPS, allowing users to find possible partners in their area. Some renowned apps for couples include?eHarmony,?Tinder,?Jdate,?Hinge,?Bumble,?and OkCupid.

10. Popular Social Media Apps

In 2022,?TikTok?will have all chances to become the most robust social network. This social media application has?one billion monthly active users?(MAU’s). Consumers also start spending more money on shopping on?social media. In fact,?76% of consumers?purchase products seen in social media posts. Finally, businesses will start spending huge ad USD on relatively small networks.

12. Event Apps

The events business will not go back to the way things used to be. Now, placing event tech at the center of your event strategy is critical.

Because of social distancing, virtual platforms took over the event venues. We can see?an amazing surge in event applications. The most successful examples are virtual and hybrid event apps that are like venues to host one’s events.

E.G The Business Show (Singapore) uses Application to connect their exhibitors/visitors for networking opportunities.