Top Takeaways: Denver Digital Summit

A few weeks ago, PlanOmatic sent two attendees from our Growth Marketing team to the Denver Digital Summit — one of the nation’s largest conference series for digital marketers. Over the course of two days, our attendees sat in on several masterclasses and breakout sessions covering everything from content optimization to SEO best practices and beyond.?

As we continue revamping our marketing strategy to deliver the greatest value to our clients, the insights our team brought home will have a major impact. Speaking of insights, we’d love to share what we learned with you! Check out our team’s top 10 takeaways from the summit:?

1. The Big 5 must-haves of digital marketing are:?

• Discovery
• Strategy
• Optimization
• Demand generation
• Testing

2. To increase conversion rates, it is crucial to gather actionable insights from your audience at the middle of the sales funnel.?

3. When working to create brand advocates, it’s important to keep in mind that:?

• 82% of B2B buyers are willing to pay more for a better experience.
• 80% of customers say the brand experience is as important as the product.
• 95% of customers are more likely to be loyal to a brand they trust.

?4. In terms of SEO, Google grades sites on trustworthiness with the EAT (Expertise, Authoritativeness, Trust) score. Some tactics for boosting that score:?

• Prove credibility in your space, showcase experts in your content.?
• Don’t be afraid to draw attention to your company’s awards and external recognition.?
• Optimize biography pages for your key content creators and thought leaders.
• Pay close attention to your About page, as this is very prevalent for search engines.
• Create transparency for external reviews.
• Implement high-quality external backlinks.?
• Having a secure and error-free site.?

?5. SEO Impact is crucial. 90.6% of company pages online get no organic search traffic from Google. The pages that do rank have typically been around for a while — only 4% make it to a top ranking tier within 1 year.?

6. When building a brand effectiveness plan, it’s important to consider the following metrics (as well as the purpose behind them):?

• Views (builds followers)
• Clicks (impacts conversations)
• Comments (improves engagement)
• Shares (visibility to engaged users)
• Reach (identifies unique users)
• SEO scores (shows brand awareness)?

7. When working to engage cold prospects, DON’T flood their inboxes with downloadable content — informational assets are unlikely to drive someone from apathy to action.?

?8. The most important content factors for SEO ranking are:?

• Deep expertise: utilizing in-house experts & thought leaders while referencing sources outside of your organization.?
• Optimization: refining your keyword strategy, putting technical factors in place, assigning title tags and schema markups to make your content appear in local listings & featured snippets.?
• Speaking to your audience: implement relevant keyword searches, conduct tailored audience research, center popular language.?
• High brand authority: include backlinks from other sources to your page, aim for content 750 words or longer.?

9. Rules for conducting a successful brainstorm:?

• Suspend all judgment
• Challenge assumptions
• Don’t kill the idea
• The most senior person in the room should speak last
• Build upon the latest idea?

10. Click-through rates for rich media ads are 267% higher than static ads.?

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We’d like to extend a huge thank you to all of the sponsors and presenters who made this such an impactful conference! We’re so excited to implement these valuable insights and are looking forward to next year’s summit.?

#DigitalMarketing #RealEstateMarketing #DSDen?