Top Takeaways on COVID-19

As a part of the Experiential industry, O Hello Media aims to support our clients and colleagues during this time of uncertainty surrounding the Coronavirus. Of the highest importance, is your well-being. Our thoughts are with those whose health or lives have been impacted by this terrible illness.

I've taken some time to digest the abundant information out there, specifically as it relates to live events, and wanted to share my key takeaways with you:

Maintain perspective.

Although the flood of information and updates on how the virus is affecting our industry is vast – it's important to keep a level head and avoid sensationalism.

Hold off on making a decision. 

Event industry experts are advising that people wait another 10 days to two weeks before deciding whether to postpone or cancel your event. 

Rapid changes are happening.

From pending or canceled events to fluctuating travel recommendations, there's a lot up in the air. With boots on the ground in all cities, our local O Hello Media team members mitigate the need for travel. If your internal content creators are unable to travel due to restrictions, or you need a last-minute team member because you're holding off on booking, we're able to step in with quick turn staffing.

If you find yourself unable to attend your event, but still need coverage (as they say...the show must go on!), our seamless project management process enables our team members to be self-sufficient regardless of whether an onsite contact is available or not. 

Content can be even more valuable.

Events are happening, but are being trimmed down to minimize attendance by incorporating technology solutions (live streaming for remote attendance, for instance) - in this case, having compelling visual content for those who aren't in attendance can really enhance the experience of remote attendees.

To that end, creating revised content from old experiential activations can help your brand elicit the emotional response that a live experience would have otherwise achieved.

Wishing you a healthy and productive month as we continue to see how everything progresses. Please reach out if there's any way we can help support you through this time.