Here at SRW, we not only create amazing creative content, but we also keep a close eye on what's happening all around the digital landscape. So what’s been on our minds this week? All eyes were on The Super Bowl! Some commercials were big hits while others fell flat, Kendrick Lamar’s halftime show made a bold statement, and the Eagles triumphed over the Chiefs .
- The Eagles soared to a commanding 40-22 victory over the Chiefs, dashing their hopes for a three-peat championship. The Chiefs got off to a slow start, as the Eagles led 24-0 at halftime, the largest halftime lead in Super Bowl history where one team was held scoreless. The Chiefs managed to put some points on the board in the third quarter, but nowhere near enough to take the win.?
- The Super Bowl crowd was a star-studded spectacle filled with Hollywood A-listers, music icons, and sports legends. Taylor Swift stole the spotlight, cheering on her boyfriend, Travis Kelce, alongside Ice Spice and the Haim sisters. Paul Rudd and Bradley Cooper, die-hard Chiefs and Eagles fans, respectively, were spotted passionately supporting their teams. Anne Hathaway, Jessica Alba, and Megan Thee Stallion added extra glam to the event, while Jay-Z, Kevin Costner, and Adam Sandler made high-profile appearances.?
- Known for his thought-provoking lyrics and dynamic stage presence, Kendrick Lamar delivered a set filled with high-energy choreography, striking visuals, and a message-driven narrative. Opening with a dramatic entrance, he performed a medley of his biggest hits, seamlessly blending fan favorites like HUMBLE., DNA., and All the Stars. The stage design was bold and symbolic, incorporating elements of Black culture, resistance, and unity. Surprise appearances from SZA, Serena Willaims and an unexpected cameo by Samuel L. Jackson added to the spectacle.
- Coor’s Light: Slow Monday - This commercial is the perfect blend of humor and relatability, capturing the struggle of getting through a sluggish Monday. The sloth takes its time doing everything — because let’s face it, Mondays move at a snail’s pace. As it slowly enjoys a cold Coors Light, the commercial highlights that laid-back feeling we all have when we're trying to get through the workweek. It’s a simple, clever reminder that sometimes, you just need to take it slow with a refreshing beer in hand.
- Lil’ Caesar’s -? In the 2025 Super Bowl, Little Caesars unveiled a humorous commercial featuring actor Eugene Levy. In the ad, Levy takes a bite of the new Bacon & Cheese Crazy Puffs, leading to his eyebrows flying off in surprise. This comedic moment highlights the unexpected delight of the new menu item. The commercial also features Levy's daughter, Sarah Levy, adding a personal touch to the family-friendly humor.
- Lays: Little Farmer- Lay's aired a touching commercial titled "The Little Farmer," directed by Academy Award-winning filmmaker Taika Waititi. The 60-second spot follows a young girl who plants a single potato in her backyard, nurturing it with care and devotion as she watches it grow. Through changing seasons, she learns the value of hard work and perseverance, forming an unbreakable bond with her tiny crop. When the time finally comes to harvest, her excitement is contagious—because this isn’t just any potato; it’s the one that will become a bag of Lay’s, bringing joy to countless others. This heartfelt journey honors the 50 family-owned farms that help bring Lay’s potatoes to life, celebrating the tradition, care, and love that goes into every bag.
