Top Super Bowl 2025 Commercials
Evangel Oputa
Founder | Director | Board Member | Helping business leaders save time and increase revenue. | AI-powered digital adoption and growth marketing.
The Super Bowl 2025 commercials were a mix of star-studded, nostalgic, and emotionally resonant ads, with brands pulling out all the stops to capture the attention of over 120 million viewers. Here’s a roundup of the most notable ads:
Hellmann’s – "When Sally Met Hellmann's"
Meg Ryan and Billy Crystal reunited to recreate their iconic diner scene from When Harry Met Sally, this time with a twist involving Hellmann’s mayo. The ad ended with a cameo from Sydney Sweeney delivering the famous line, “I’ll have what she’s having,” making it a nostalgic and humorous standout.
Mountain Dew – "Kiss from a Lime"
Singer Seal transformed into a literal seal, serenading Becky G with a tropical rendition of his hit "Kiss from a Rose." The surreal and humorous ad featured marine mammals and a volcanic eruption, blending nostalgia with quirky creativity.
Dunkin’ – "The Bean Method"
Ben Affleck, Casey Affleck, and Jeremy Strong starred in this humorous ad, with Strong fully submerged in a vat of coffee beans as part of his method acting. The spot was a hit for its comedic timing and star power.
Stella Artois – "David & Dave: The Other David"
David Beckham and Matt Damon played long-lost twins bonding over Stella Artois beer. The ad combined humor and star power, making it a fan favorite.
Budweiser – "First Delivery"
The iconic Budweiser Clydesdales returned with a heartwarming story of a young foal determined to deliver a keg. The ad was simple yet emotionally resonant, continuing Budweiser’s tradition of memorable Super Bowl spots.
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Michelob ULTRA – "The ULTRA Hustle"
Willem Dafoe and Catherine O’Hara played a competitive pickleball duo, bringing humor and charm to the ad. Their chemistry and the playful premise made it a standout.
Nike – "So Win"
Nike celebrated female athletes like Caitlin Clark and Sha’Carri Richardson with a powerful ad that challenged stereotypes and encouraged perseverance. The message “You can’t win. So win.” resonated strongly.
Doritos – Fan-Generated Ad
Doritos held a contest for fans to create their Super Bowl ad, with the winning entry featuring an alien conspiracy theorist encountering a UFO. The ad was quirky and engaging, showcasing the brand’s playful approach.
GoDaddy – Walton Goggins’ AI Adventure
Walton Goggins starred in a humorous ad promoting GoDaddy’s AI tools, showcasing his struggles as a small business owner. The ad was praised for its clever use of Goggins’ comedic talent.
Dove – "These Legs"
Dove’s emotional ad highlighted body confidence issues among young girls, featuring a 3-year-old girl running joyfully. The ad ended with a powerful message: “Let’s change the way we talk to our girls.”