Top Social Media Trends to Watch for in the Coming Year

For many of us, it’s hard to remember a time before social media. And yet, in the scheme of things, social media is still an incredibly new concept. It’s still finding itself, which means there are novel developments and iterative steps forward each and every year.

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This poses a challenge for social media marketers, whose job requires them to monitor technological evolution as well as shifts in consumer behavior. While the Grammar Chic team cannot predict the future, we do have sufficient social media bona fides to forecast a handful of up-and-coming trends.

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As we throttle toward the year 2025, here are some of the social media trends our team is anticipating.

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What are the Top Social Media Trends of 2025?

1) The continued dominance of short-form video.

In case you haven’t noticed, social media feeds are increasingly populated with short video clips. The ascent of short-form video is widely attributed to TikTok, though Instagram Reels and YouTube Shorts have followed suit.

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In the year to come, we expect to see short-form video retain its prominence, remaining one of the top ways to engage users online. Consider using short videos to demonstrate your products, to take viewers on a behind-the-scenes tour of your business, or to answer some FAQs.

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2) The expansion of social commerce.

Social media has long been useful for highlighting products and services in an effort to draw leads and engage potential buyers.

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Today, social media is increasingly used as a channel for direct e-commerce sales. Social commerce has already been integrated into Instagram and TikTok, and we expect to see more platforms follow suit. For companies looking to use social media as an e-commerce platform, it will require a new marketing approach, one more carefully tailored to driving direct sales.

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3) The rise of AI.

It’s hard to talk about any up-and-coming tech trends without making space for AI.

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For social media marketing, AI provides a number of potential applications:

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●?????? Iterating topic or hashtag suggestions.

●?????? Providing data analytics and insights.

●?????? Automating your social media posting schedule.

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For anyone looking to stay on top of 2025’s top social media trends, AI should be a prime consideration.

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4) A focus on sustainability and social responsibility.

Social media is an important avenue for telling the story of your brand. That might mean highlighting the solutions you offer your customers and clients or sharing thought leadership relevant to your industry. But increasingly, it also means showcasing your business’ commitment to environmental stewardship and other forms of social responsibility.

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As we noted in a recent blog post, “it’s more important than ever for brands to convey their commitments to environmental causes and sustainability practices.” Social media can be a highly effective avenue for showing off these values.

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5) The increased role of user-generated content.

Needless to say, a robust social media strategy requires a commitment to regular content creation. When developing a content strategy for your business, don’t overlook the importance of user-generated content.

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What is user-generated content? As we previously noted, user-generated content can encompass customer reviews, testimonials, photos, or reviews, showcasing your products or your brand. Sharing user-generated content on your own social media feed helps establish trust and deliver social proof. It’s a way of demonstrating that other customers have engaged with your brand and had a satisfactory experience, potentially encouraging others to follow suit.

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6) A new focus on niche influencers.

Influencer marketing is nothing new. Practically since the dawn of social media, brands have sought to leverage the power and reach of celebrities, who often command massive social media followings.

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One of the top social media trends of 2025 is bound to be a shift toward niche influencers, whose audiences may be a bit smaller but also more narrowly focused on a demographic you need to reach. For example, you might find value in working alongside bloggers or Instagrammers who focus on fitness for women over 50, who provide tips for training corgis, or who are passionate about board gaming. Your social media data and analytics can reveal the kinds of audiences you need to be reaching.

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Stay Abreast of the Top Social Media Trends

As we enter a new year, it’s inevitable that we’ll see the social media landscape shift and evolve. To succeed in your social media marketing endeavors, it’s critical that you know how to anticipate and navigate the top social media trends.

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We’d love to help. At Grammar Chic Inc., we have a proven track record providing effective social media strategies for companies across the country, spanning a range of different industries. To find out more about how we can help craft a social media strategy, reach out to us today: Call us at 803-831-7444.