Top Social Media Trends that will rule 2022

Top Social Media Trends that will rule 2022

2022 has kick started with lots of self-growth resolutions. While we all have been in awe of New Year, Social Media too has seen few of its new avatars in the way it used to work back till Dec’21.

Though change has always been noticeably around but the last 2 years have seen the rapid changes of all the times. Part credit goes to the Pandemic & a shift to work from home culture that we are witnessing the new age Digital presence.

Here I will be discussing few of those positive changes social media has come up with in the New Year.

1.??Streamlined e-commerce: From brand discovery to purchase, social media platforms like FACEBOOK & INSTAGRAM have seamlessly & swiftly incorporated whole process to a great extent, which is to grow even more in 2022. You can search for a product; you find one matching your requirements & BOOM, a direct link to purchase!

So you see the scope is not only for the buyers but for the brands too!

2.??Video content: In the past years, the craze for video has reported to be increased a lot, because they let you a close to live experience when you talk about people you wish to connect to; a product you wish to buy or a service you wish to avail for. Even I have seen myself develop trust for a service provider after I have seen videos of them executing their jobs.?So, 2022 is expected to take it to another level where I think we’ll see a lot of new trends & creative content, fun editing transitions or? in-depth tutorials to name a few! 3.??Less filtered content: In the desire for authenticity, minimal filter is expected to gain popularity. Let’s face it, the simple equation is the more it is relatable to you, the more it is to gain engagement from you. People find something authentic only when they are able to relate to it.

So, my dear Generation Z, excessive filters won’t work anymore!

4.? User Generated content: UGC too has seemed to be gaining popularity lately, plus it is very helpful for branding & marketing. UGC is basically the content that your followers, customers & fans create on behalf of your brand. It can then be reposted to your profile, lending a win-win for both you & your followers. Told ya already, this is the era of collaboration folks! Apart from this, it also helps you build trust among your audience & potential customers.

5.? Instagram Links: Instagram is seeing a great boom in its users, maximum of which being the youngsters. Evidently, it is going to lead the social platforms. Unfortunately, until now it had just one space to put a link & that was only in your Bio part. Great news here is that now IT IS possible to showcase your brands multiple digital placements at various levels. Ohh yes, stories have made “adding link option” open to all its users. This is a game-changer & something that’s going to quickly grow in popularity throughout 2022.

6.?Memes: A fan of them already! How many times has it happened that a meme from your favorite movie or a series, let’s say FRIENDS has made you lol & share with your friends & family?? A lot many times, right? Hence, I have proved my point here already!

So, which trend are you going to work on today? Do let me know in the comment section. By the way, that’s also one of the newest feature Instagram is offering! Tried it yet?? No? Never mind, try it right now & let me know if you did!