?? Top social media news this week (27.12.24)
?? Meta enhances affiliate links in content
Creators can now boost their commissions with an enhanced affiliate link that can also be customised. Meta are experimenting with new features to make it simpler for the audience to support users when they shop the products recommended in posts. Affiliate links will be more visible in Reels, videos, photos, and text posts, encouraging followers to buy through unique links.
?? Learn more about this update: https://www.facebook.com/business/help/1947397312436633
?? Instagram improves screenshot blocking
Following its initial testing in August, Instagram is now rolling out screenshot blocking for all direct messages exchanged in "Vanish Mode" and for content marked as "View Once. This update aims to enhance user privacy and encourage more authentic sharing on the platform. By limiting the ability to capture screenshots, Instagram hopes to foster a more secure environment for users, reflecting the growing demand for privacy in social media interactions.
?? Additional information here: https://www.socialmediatoday.com/news/instagram-restricts-screenshots-view-once-media/735675/
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? Domo's 'Data Never Sleeps' report 2024
Domo’s annual “Data Never Sleeps” report provides a concise snapshot of web activity through bite-sized summaries of cumulative minute by minute, online behaviours. In its 2024 report, Domo has included data points on AI processing and usage alongside various social media, gaming, and other online activities. Notably, Domo observes that its data indicates AI may be unseating digital giants by introducing new forms of engagement.
?? For a comprehensive understanding of the data presented in the report, review the report parameters and additional information: https://www.domo.com/learn/infographic/data-never-sleeps-12
??New AI tools heading for Instagram
Instagram has previewed new AI video generation tools aimed at improving user creativity and engagement, due to be rolled out next year. These tools will allow users to create and edit videos with the help of AI, streamlining the content creation process. Features include automated editing suggestions and the ability to generate video content based on text prompts. Instagram aims to make video creation more accessible, encouraging users to experiment with different styles and formats. The rollout of these tools reflects a broader trend of integrating AI into social media platforms to boost user interaction and content quality.
?? Instagram's Adam Mosseri explains: https://www.instagram.com/p/DDwzSoyxRSx/
That's a wrap for 2024, see you next year!