The top social commerce platforms and our latest creator survey

Welcome to your quick dose of creator industry insights and trends?

This week we’re doing a deep dive into everything social commerce with a new micro-creator survey and an analysis of all the major platforms, from the international powerhouses to the US titans.

Headlines???

Our Amazon Creator Survey?

We surveyed 5,000 creators and found that over 6.5% of the creators have an Amazon store that they link to from either their bio or link-in-bio tool (e.g. Linktree).

Behind that link, creators on average have 10 collections per store, and 21 items on average per collection. The creators surveyed are considered micro-creators with less than 25k followers. All surveys were done on Instagram.

Why it matters to you…

As we dive into creator commerce battleground below, it’s interesting to see how creators are utilizing their link-in-bio real estate. The ease of use for creators and customers on Amazon gives them an edge, but there is still a lot of land to grab.

?Gen Z's New eCommerce Playground: How Chinese Platforms are Redefining U.S. Online Shopping Habits??????

U.S. App Store trends show a?rising dominance?of Chinese-owned apps, sidelining American eCommerce giants like Amazon and Walmart. Leading the charge are Temu and Shein, offering products at competitive prices.

These platforms have quickly become a go-to choice for cost-conscious Gen Z shoppers, leveraging social sharing strategies and the draw of affordable, trendy items.

Why it matters to you…

This shift indicates an evolution in where consumers are spending their time and money. Platforms like Temu and Shein prioritize social sharing and influencers, making them ripe opportunities for creators to monetize.

The emphasis on affordability and trends also suggests that understanding and targeting Gen Z's shopping habits can be the key to your content's success.

?Amazon's Answer to Social Commerce: Why Inspire is Catching the Eyes of Digital Creators?

Amazon's Inspire, a feature within the Amazon Shopping app, is making waves in the creator economy by blending?content with commerce. Unlike traditional social platforms, Inspire offers a direct shopping experience right from videos.

Brooke JuLyn serves as a testament to this new paradigm, transitioning swiftly from a stay-at-home mom to an influencer using the platform. Her success and the unique capabilities of Inspire underscore Amazon's potential to redefine social commerce, challenging the status quo set by major social networks.

Why it matters to you…

Amazon's Inspire presents an intriguing opportunity. It seamlessly merges content creation with direct commerce, potentially leading to increased earnings.

As Amazon harnesses its expansive product catalog, creators from diverse niches can benefit. The platform's unique blend of entertainment and shopping could be the key for creators looking to diversify and maximize their revenue streams.

?More than Views: How YouTube is Championing Creator Commerce???

In its commitment to creators, YouTube remains a?dominant force?in the social commerce sector. Recent updates by the platform allow over 100,000 creators, artists, and brands to connect their stores to YouTube channels, making product purchase smoother.

Notably, YouTube has expanded its YouTube Partner Program's eligibility and partnered with big brands like Nordstrom and Sephora for product tagging. Moreover, while the platform halted its Indian live social commerce app, Simsim, it eyes live commerce possibilities in South Korea.

Why it matters to you…

YouTube's continuous evolution is a beacon of opportunity. As it stands out as a preferred platform for influencer promotions, its new creator tools indicate not just an enriched avenue for monetizing content but also a diversification of revenue streams, from linking stores to potential live shopping channels.

In the evolving landscape, individual creators have every reason to leverage these innovations, tuning in to where audiences shop and engage.

?Creators Leading Commerce: A Peek into Doug the Pug's Nonipup????

The creator-driven brands continue forging ahead, showcased this time with Doug the Pug's foray into a?wellness brand.

Embodying a newer wave of creator commerce, Doug's Nonipup exemplifies how digital personalities are transitioning from mere endorsements to pioneering authentic product lines. Beyond Nonipup's natural, human-grade offerings, this move stands as testimony to how deeply influencers are reshaping and personalizing commerce.

Why it matters to you…

As the digital landscape evolves, creators aren't just entertainers anymore; they're emerging as legitimate business powerhouses, merging audience trust with commerce. Nonipup's launch showcases the potential of leveraging genuine, organic relationships to introduce tangible products.

For any individual in the creator economy, this underscores the vast potential to expand beyond content and carve authentic, trusted niches in the wider world of commerce.

?Weekly Motivation

No motivation, just get back to work???

?Thanks for reading. We’ll see you in two weeks.

?? Sign up HERE to join our email newsletter ??