Top Social Brands 2021 - Arctic: Solidarity for a Better Future.

Content is the essential element that makes a brand or company stand out from the crowd and gives it a distinct identity. In our case, we are focused on adding value for consumers through all our channels, including our social media presence.

Social media is an integral part of Arctic's marketing strategy, helping to build a strong and direct relationship with customers. The brand is a leader in volume and brand power indicators and has been present in Romanian households for 50 years.

Thus, our strategy is to generate content that brings added value to consumers by combining useful information on sustainable habits with information about product technologies designed to make their lives easier.

Tactical campaigns, such as the 5-year warranty, are also communicated through social media, providing real benefits for consumers and differentiating the brand in the market.

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