Top SEO Trends That You Should Know For 2021

SEO is one of the most important aspects of web and app development because the real game begins after developing the app. Once you have your website or app, it's the search engine optimization that will attract customers to your site.

Search engine optimization (SEO) is an effective way to attract customers to your online platform if you use the right strategies. SEO is continuously evolving, and keeping up with the latest trends and updates can sometimes be challenging.

However, if you want to see your business grow and prosper, following these SEO trends are of utmost importance.

Top-ranking SEO metrics require the attention of many metrics, such as traffic, backlinks, and social media shares.

This blog will give you some of the insights into the most relevant and valuable search engine optimization trends to look for in 2021.

So, without wasting any time, let's begin discussing these SEO trends accordingly. Here we start talking about some of the top SEO trends to watch for in 2021-

1.     Artificial intelligence

Artificial intelligence is changing the way users interact with online content. Google's AI algorithm is worth noting.

The AI algorithms RankBrain plays a vital role in Google's ranking factors for search engine result page's results. Artificial intelligence has always been a game-changer in the eCommerce industry.

The new AI-based algorithm learns from user inputs rather than relying on the insights and discoveries. The AI trend is only going to improve with time and give better results.

RankBrain will create an environment where your content ranks higher in the search engine to specify a specific user need.

2.     Use the videos for better performance

Videos can keep the users engaged as they are a more potent form of communication. The videos can engage the users for a longer duration than any other form of graphics.

Adding video content to your website is only going to benefit you in the long run. 83% of businesses believe in the power of video marketing to give astounding results.

Adding video content to your website is a great way to engage your customers on the site for an extended period.

If you aim to generate brand awareness, YouTube and Vimeo are two platforms that can do this for you.

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Optimizing your YouTube content for SEO begins with optimizing the video title and description. Also, make sure not to do keywords stuffing into the channel description for better results.

3.     More automation

If we look at the increasing number of SEO tasks that we were able to implement in 2020, we can say that 2021 will be an even bigger year for SEO.

The quality and quantity of AI-generated content are going to increase significantly in 2021. Human in-loop automation will ensure that the value is high for the search users and focus on avoiding the penalties for remaining competitive.

Over the past few years, many industry tools have been releasing automated functionalities to roll out site changes.

4.     Unique content will rank higher

When it comes to SEO, content is the key. Google has confirmed that content quality is essential for the site ranking.

But what does the quality mean to Google? For this, one can refer to the EAT principle- Expertise, Authoritativeness, and trustworthiness.

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These factors help to determine if a webpage has quality content or not.

There are a few other ways to ensure content quality. The first is to create buyer personas, which helps you understand the content that the clients value.

The second is by conducting the search intent research, which enables you to map out the customer's journey and the third way is to use the information by creating the content that the users pay attention to.

5.     Featured snippets will dominate the search results

A featured snippet is the summary of a search query, and Google displays it at the top of the SERP result.

Featured Snippets have been around in the industry for a few years and have brought significant changes to Google search engine result pages.

Almost half of the searches result in no click because users directly get the answers from SERPs.

In fact, it has been revealed that the featured snippets get more traffic than the organic search result.

To get the maximum benefit of featured snippets in 2021, aim for question-based queries and keywords.

We can expect featured snippets to become one of the top SEO trends of 2021.

6.     Improved user experience will take you places

Most of the companies have moved to a digital-first approach in recent years, and why not? The digital-first approach improves customer experience.

The page loading speed is an essential factor, and the quality of the content is of no significance if the page takes way too long to load.

Successful business owners know that to build long-term business relationships, the customer experience is an essential factor.

Customer experience impacts the search rankings because the users with good user experience will want to spend time on your website.

You can provide the best user experience to your valuable customers if you identify the roadblocks and work on them.

Look for the factors that are negatively impacting your site's SEO and resolve them; that's the key to improved user experience.

7.     Mobile search is going to rule

Mobile search has taken over all the other mediums of search in the past few years, and this trend is here to stay for a long time.

87% of internet users use mobile phones, and 40% of the total transactions happen on mobiles. Google moved to a mobile-first strategy to improve mobile search results.

If you haven't optimized for mobile, you can't get far on search results. Thus, it's apparent that mobile-search is the key to better SEO for your site.

If you think of optimizing voice search, also optimize mobile-search because mobile-search will rule for a long time in this age of mobile phones.

8.     BERT is here to stay

BERT stands for Bidirectional Encoder Representations from Transformers, which enables anyone to train their question answering system.

This is the first significant change made by Google to its search algorithm since RankBrain.

BERT will impact 10 queries, and the marketers who will apply BERT models will be able to increase their chances of ranking their websites in the featured snippets in Google SERPs.

Apart from that, Google also uses BERT to improve the understanding of natural language. 

 Conclusion

The SEO trends discussed above were 2021 that we think to top of the best SEO trends 2021. You should watch out for these trends because they will be a massive help in the upcoming year.

When you follow the recent trends, you can make significant changes in your websites and keep them engaged.

In SEO, algorithms keep updating, and to keep up with those algorithms is an important task. So, before you bid farewell to 2020, prepare yourself for 2021, and let us all wish that the next year turns out to be better than the current one.

You can also hire SEO experts to help you implement the best strategies for your business and improve your site rankings. Act smart and choose the best and make 2021 a great year for your business and website.