Top SEO Trends to take advantage of in 2024
With 75% of users never scrolling past the first page of search engine results, a strong SEO strategy is key to getting your brand seen by a wide audience. Since the world of SEO evolves quickly, staying on top of key trends is important for your brand to remain competitive. Join us as we explore the key trends that will shape SEO in 2024 and how your brand can take advantage of them.
Search intent is more important than ever
As the name suggests, search intent refers to the intent behind a user’s search. Traditionally, search intent can be broken down into four categories: Informational, Commercial, Transactional, and Navigational.
A recent shift in search intent has seen users engaging with search engines more conversationally, looking for instant answers and using voice search. To optimise your SEO strategy to better meet these changing needs, use a keyword tool such as SEMRush to get insight into how keywords related to your business are being used in new ways. We also recommend optimising your site for transactional queries and using a position-tracking tool to monitor how these changes affect your traffic and conversions.
Evolving search engine ranking factors
Search engines are continuing to prioritise trustworthy, expert content that provides the best answers to users’ queries. A Statista survey of more than 3,500 SEO professionals found that the top three emergent SEO factors for search rankings globally are: machine learning/AI, core web vitals, E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and trusted sources.
Despite the evolving nature of search engine ranking factors, Google’s focus on user experience remains unchanged. Since Google focuses on the user experience, so should you, by ensuring your content provides accurate, valuable information presented in a user-friendly manner.
Prioritisation of user experience
Sites that prioritise the user experience are rewarded by Google with higher rankings on search engine results pages. To take advantage of this, ensure your site provides a great user experience by focusing on elements such as page speed, mobile compatibility, and user-friendly navigation.
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Mobile-friendliness is particularly important given that more than half of the website traffic around the world comes from mobile devices. Similarly. Google’s mobile-first indexing means that the mobile (rather than desktop) version of your site is the benchmark for how Google indexes your site and determines your rankings. Some ways you can make your site more mobile-friendly include:
Growth of voice and visual search
Since the early days of Siri and Alexa, voice search has become much more advanced, commonly being used for quick fact checks, local business searches, and hands-free help. Optimising your site for voice search will help you keep up! Doing this will include understanding natural language queries and focusing on long-tail keywords and conversational content. Visual search has also experienced huge growth in recent years, with people able to take a photo of a real-life object and find information about it online. This means that optimising your site for visual search is also important. High-quality images and videos are a must, along with descriptive filenames, alt text, and structured data.
Video SEO
The number of people who consume video content worldwide is expected to reach a massive 3.78 billion in 2024. In light of these statistics, it’s clear that creating video content that ranks in Google search results presents an invaluable opportunity to get your brand in front of new audiences.
Before you pick up the camera, work on building a video SEO strategy that will help get your audience interested in your brand and eager to learn more. YouTube keyword research tools are a great place to start, providing you with relevant target keywords to include in your video title, description, and tags to help enhance its discoverability. We also recommend using a design tool like Photoshop or Canva to create an engaging thumbnail, which will encourage users to click on your video.
If you’re looking for a hand in leveraging these trends to build an SEO strategy that gets results, get in touch with us at [email protected].