Top SEO Trends for 2020

1. Voice Search Optimizations:

• 'OK Google what are the SEO trends for 2020?
• Comscore, says that by 2020, 50% of all searches will be voice searches.
• How to optimise for Voice Search?
• Focus on 'long tail keywords'
• Write content in a coversational and natural tone.
• Focus on user intent
• Long form content

2. BERT - Master Search Intent

• Google made the biggest update to its search algorithm since RankBrain in 2014. It is called BERT.
• Just to clarify, you can't optimize for BERT.
• Google uses BERT to improve its understanding of natural language . But you can optimize for the intent behind search queries because intent matching is crucial to creating successful content.

3. E.A.T Principle:

• With the launch of the recent BERT update. Google is getting better and better at understanding the context between words.
• This means that great content that focuses on the E.A.T. principle (Expertise, Authority, trustworhiness) will rank higher.

4. Structure Data:

• Google updating their intial guidelines and adding support for new types of structured data including FAQ page fact check, and more.
• It is clear that is very intrested in extracting more data from your pages and giving publisher more exposure in exchange.
• The good news is that this gives SEO's a competitive advantages over those website owners who are not keeping up with Google moves.

5. Video continues to surge:

• According to a forrester research, video is 50 times more likely to show up on the first page of SERP than a web page with plain text.
• Also, 62% of Google universal searches include video. Embed videos on your website to get more traffic.
• Remeber to optimize your video to your blog's width. Add copy on the page to help Google understand what your video content is about.

6. Mobile SEO:

• You can't get for an search engine results if you haven't optmised for mobile. Think beyond responsive designs to rich snippets.
• If you've optimized for voice search, you've also optimized for mobile. Besides incorporating long-tail keywords for on-page SEO.
• Modify the content structure and representation for technical SEO.

7. Feature Snippet:

• An Ahref study of 2 million featured snippet revealed that featured snippet gets more traffic thn the first organic search result.
• Almost half of all serches result in no clicks because users get the answer they need directly from SERP's.
• Aim for question-based search queries and keywords use questions from the 'people' also ask' section as it offers insight on related questions for a more in-depth answer.