The top SEO ranking factors to focus on ??

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Online Marketing Tips for Trade Businesses

When you’re looking for a plumber, cleaner, or landscaper, Google is usually the first place you go. This is why having a strong digital presence is crucial for trade businesses. Here are some helpful tips for making a stellar first impression online.

Changemaker Tips & Takeaways from Our Latest Blog

• Launch an SEO-friendly website.?To rank well, your site should load quickly and feature a strong user experience.?
• Set up your Google Business Profile.?Getting listed on Google acts as a digital storefront and pushes your website up in rankings.
• Be active on social media.?Be thoughtful about which platforms you’re on and how often you post. And, don’t forget to engage with your followers!
• Encourage and respond to online reviews.?Customers look to your ratings as a signal of legitimacy and customer satisfaction.
• Track your progress with analytics.?Focus your energy on two or three metrics that are key to your business.

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What Are the Most Important SEO Ranking Factors?

Carolyn Agopsowicz, Digital Marketing Strategist

There is no one single most important ranking factor for SEO, but one acronym that helps sum it up is EAT (Expertise, Authority, and Trust).

To explain what I mean, you have to do the obvious, making sure your on-page SEO elements are there and optimized (title tags, headlines, metas, alt text, etc.), but you really need to also make sure your website has a good experience for your visitor!

• It should load?- really fast!
• It should be seriously easy to use?- clear navigation, no janky moving parts, easy to find contact info
• It should be informative?- if you are selling services, tell people clearly what the heck those services are! Don't make them guess what you actually do and provide all the info needed to relay this to your site visitors
• It should be simple to read?- organize everything in a skimmable manner, since people are going to judge your website in 5 seconds whether or not they want to learn more
• It should be upfront?- no trickery, be transparent, and don't waste the visitor’s time having to hunt and peck for things

Instagram Launches Initial Test of NFT Display Options -?Social Media Today

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