Top Seller's Secret: How to write a good article for your cross-border e-commerce store?
In the cross-border e-commerce industry, buyers and sellers transact through the Internet, which makes copywriting very important. A good product copywriting can improve conversion rate, reduce the time cost of customer consultation, optimize user experience and increase the reputation of the brand.
1. The first step is to clarify the target orientation of the copywriting
When we write any copy we have to think about several questions:
Because different types of platforms have different target consumer groups; even the same platform will have different types of copy positioning during the promotion period and non-promotion period. Platform copywriting types are also very different:
According to the different forms of expression: banner advertising copy, online store details page copy, e-commerce brand copy, network push text 4 types
According to the different types of copywriting carriers, online store copy, blog copy, microblog copy, WeChat copy, forum copy, and email copy 6 types.
2. Find the key steps to writing the cross-border e-commerce article
STEP1：Find the selling point of the product and find out the pain point of users
STEP2: Collect various novel ideas, analyze & associate with popular topics
STEP3：Write your own ideas: attractive title + comprehensive & multi-angle content
STEP4：Make a combination of graphic and text pages
3. Do your best to present the elements that consumers want to see most
Copywriting is the intentional use of some verbiage to bring customers into a given state of mind so that they will buy goods or services.
Tip #1: Get out of your own self-consciousness and into the buyer's consciousness. The question that buyers think about when reading copy is what benefits they will get if they buy this item.
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Tip #2: Move from the perspective of the object to the perspective of the person. In line with the customer-centric concept, sellers writing copy must also change perspective, from the introduction of "things" to introducing "people".
Tip #3: Tell more stories, less reasoning. Most of us like to listen to stories and do not like to preach, so the copy should do more storytelling and less reasoning.
Top #4: Graft the symbols of human culture. Copywriting should be good at grafting the symbols of human culture, so that buyers read the copy to produce a positive association, enhancing their shopping experience.
Top #5: Let the props speak.
Top #6: Attack the heart and move people with emotion. One of the best tricks to enhance conversion rate is to move buyers with stories, and copywriting should pay attention to inspire the true and beautiful side of human nature.
4. What should I be aware of when writing an e-commerce article?
E-commerce copywriting is the most direct sales type of copywriting, he should be the most intuitive to show us the selling point of the product, and then let consumers buy. So when writing e-commerce copy must pay attention to the following aspects.
1. Strive for a simple and brutal way to hit the consumer, without complex rhetoric and word games
Consumers want to understand the product, not your word ingenuity, creative text harmonies, and rhymes in the community are easier to let people praise, but we are not doing the news, try to avoid using the way that will make people confused.
2. Have a stimulus point, to be able to highlight the differentiation, to give consumers a reason to buy
Be able to express the point of difference of your product through the copy, which will become the reason for consumers to buy from you.
3. Good text needs to be accompanied by quality images
If the copywriting is very long and heartfelt, please find a good design to help you deal with it. Now everyone is very good at writing, so a good picture is still very important.
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