Top resources and expert advice to drive business results with brand
Brand Enabled podcast
We’re thrilled to announce the launch of the second season of our podcast, Brand Enabled: The Human Stories Behind Branding. Tune in each week as our own, Gabriel Cohen , sits down with some of the most sophisticated brand leaders around the world to discuss complex brand challenges. Listen now!
Top engaged content
Building consensus
You’ve run the numbers. You’ve done the research. You’ve talked to your customers. It’s time to evolve your brand. Learn key tactics to implement to build consensus and unite teams under a common goal, ultimately leading to a more successful brand transformation.
Building authentic connections
What role does language play in your overall brand experience? Read about Human Speak and the shift away from a brand narrative that screams “me, me, me!” to placing the user at the focal point of all brand communications.
Brand purpose and culture
Integrating brand purpose and culture is crucial for brands aiming to make a meaningful impact in today’s consumer landscape. Read how Airbnb and Patagonia are aligning their purpose and culture to drive their brand forward.
Signs it's time to rebrand
“Should we rebrand?” Beyond the obvious reasons to rebrand it can be hard to confidently answer that question. Let’s break it down: here are five signs it’s time to take a critical look at the current state of your brand.
Transform Awards
Monigle has been shortlisted for six North American Transform Awards for our work with Raiz Federal Credit Union, Poppulo, Emerson Health, Woodword PA, and our very own Monigle brand! Winners will be revealed at the Transform Awards event later this fall.
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Brand management corner
Salesforce Brand Central
For the last several years, Salesforce has been partnering with Monigle to build a brand engagement ecosystem. Learn how Salesforce uses its Brand Central, built on our latest BEAM technology, to foster community around the world and connect teams to one source of truth.
Linking brand to results
How does brand tie to business results? This is a key question brand leaders are often asked and tasked with solving for. Dive into how to approach answering this important question in this article.
Evaluating brand health
As we’re well into the second half of the year, ask yourself: Is your brand trending toward delivering on your goals? Take this simple evaluation to understand your brand’s strengths and where there may be opportunity to improve.
Hidden brand stories
Have you ever noticed the hidden arrow in the FedEx logo or the bear in the Toblerone mark? Most brands have a hidden story that connects a specific brand element to a bigger narrative. Learn how global brands ensure these stories are told consistently around the world.?
Navigating mergers & acquisitions
The ultimate playbook
Branding a merger (or acquisition) is complex. After partnering with many world-class brands to navigate complex M&A rebrands, we've put together our experiences and learnings and used them to create the ultimate playbook for M&A rebrands.
Sign conversions
Managing a facility sign conversion through an M&A can be challenging. In Part 1 and Part 2 of this series, learn about the steps and tools needed to create a consistent and on-brand signage conversion.?
Let's chat
Interested in working together??Reach out to us, we'd love to have a conversation about your brand.
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11 个月This was a very insightful read. Thank you for sharing this. I usually am very intrigued about brand strategies and this definitely was very interesting!