Top Reasons Your Offline Business Must Have an Online Presence
Aman Gupta
Helping Businesses With Their SEO | Growing Websites Traffic 10x With My Content Strategy | Achieved +6M Revenue With SEO Campaigns
Whether it’s a website, a social media page, an e-commerce platform or a combination of all three, taking your business online offers vast opportunity.
Here are the ultimate reasons you need to establish an online presence now:
? Establish brand authority
? Make it easier for potential customers to reach you
? Market your brand to a wider clientele
? Overcome location barriers
? Build stronger relationships with existing and potential customers
? Provide better customer support
? Reduce operation costs
? Research competitors and improve business strategies
The internet is a critical tool to reach more potential customers and turn them into qualified leads and sales. Leverage this opportunity to optimize your customer experience and satisfaction. It’s time you gain the competitive advantage of taking your offline business online!
Capture Your Business Identity with GMB
One of the vital tools in building your business’ online presence is Google Business Listing.
What is Google My Business?
As the name implies, Google My Business allows you to create a business listing on Google. It ensures you provide the necessary information customers need to visit your site or store, contact your company or make a purchase.
Google is the most popular search engine worldwide with a stunning search market share of more than 70 percent. Creating a GMB account on Google makes it easy for you to promote your business and provide crucial information to your target market.
It provides online users with your business’ operating information, posts and customer reviews, among other details. Although most of this information is already on your website, GMB indexes the content you provide for consistency across Google Maps, Google+ and Google Search.
Is GMB Free?
Yes, Google Business Listing is free. With a GMB account, you can connect with customers across the Google platforms. When used correctly, GMB can help increase your revenue and provide valuable insights about your client base.
Why Do You Need a Google Business Listing?
If you don’t have a Google My Business account, you are missing out on the opportunity to generate more traffic and business and differentiate yourself in Google.
With Google Business Listing, you can manage your company’s appearance on Google search results. For instance, it ensures that customers acquire relevant information about your company when they reach your business on Google or search for terms related to your products or services.
Google My Business can help you:
? Get your business on Google’s Local 3-Pack
? Reach and engage with your target market for free
? Establish your authority with a great business profile
? Earn trust from customers
? Increase traffic and sales
? Learn more about your business
According to Net Marketshare, roughly 80 percent of all searches happen on Google. This means that your target market relies on Google’s first page to find the products and services it needs. That is why creating a GMB account is so important.
Leverage GMB to Promote Your Business and Generate Leads
Google My Business is one of the most powerful ways to boost a business’ online visibility and local search optimization. Take the first step to increase your business’ online presence — create and optimize your GMB profile now!
Grow your local online visibility with the right SEO strategy. Entrust your brand’s online marketing with a full-service digital marketing agency that implements tried-and-tested local SEO strategies, provides a detailed report, and shows proven results.