Top Reasons For You To Buy "Likes"
Kyle Reyes
Owner, Law Enforcement Today, Blue Lives Matter and The Police Tribune. CEO, The Silent Partner Marketing. Serial entrepreneur. Christian conservative. Keynote speaker.
There's a lot of excitement out there among many businesses who've found that they could buy "likes" and "friends" on social media.
I'd imagine many of these people were the "cool kids" in high school.
So as I continue our "Fixing Your Facebook Failures" series, here are the top reasons why you should buy Facebook likes.
1. You want to DECREASE the number of actual real people who see your post.
Until you achieve a high level of engagement from fans, each post only reaches 4-6% of your followers. So do the math on that one. Buy a 1,000 followers for $4.50, and watch as the number of actual people you reach decreases...and the level of engagement decreases as well.
2. You want your paid posts to be a waste of money.
When you pay to "boost" your post (as opposed to a more targeted Facebook advertising approach through Ads Manager, you reach a higher number of your fans. Let's think about this. You've bought 1,000 followers for $4.50, then spent $20 to promote your post and have now reached 1,000 fans. Congrats. You've now wasted approximately $24.50.
3. You want your level of engagement to drop.
The better your post, the more people will engage with it. Which means the more people that will have it populate in their newsfeed. But simple math here dictates that with these fake likes, even a higher level of engagement among fans will be a lower overall percentage than it would have otherwise...which means that Facebook won't be nearly as impressed as it would have otherwise been.
4. You want Facebook to shut you down.
Buying likes is against Facebook's terms of service. That means they can shut you down indefinitely. And that's DEFINITELY not going to help your cause.
But is it ONLY purchased likes that are low-quality likes? Nope.
Here's where I'm about to sound unappreciative.
Many people "liked" The Silent Partner Marketing on Facebook recently. Not that I blame you. We're sort of likeable. But many of you did so only to ask for us to "like" you back. Which, of course, we did.
But here's my question to you...and one you should ask everyone. Why should I like you? What value are you going to provide to me...as someone who may potentially live thousands of miles away from you? If you aren't providing value...then my "like" is no different from one that you've purchased.
Stop trying to buy friends and start earning them.
If you FOUND VALUE in this post - make sure to click "follow" above so you don't miss any future pieces!
POSTED BY
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Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, New England's #1 Marketing Agency. We're a boutique marketing firm focused on helping businesses grow in an age of exploding technology. You can find him on Google+, Facebook and Twitter. And yes - he wants to connect with you on LinkedIn, so send him a request!
Proprietor,P.P.Oxide, MD: Priyanka homes, Founder & Chief-editor,Hall of PoetsMember of board, International writer's association (Bogdani)
10 年i completely agree Kyle Reyes .. you nailed it... recently i've had a lil chatter with an old friend who started a business few months back.. discussing the online marketing on social network she mentioned the system of buying likes n boosting posts she'd recently started with .. and the only satisfaction she got so far was the increased likes which she bought... but the huge disappointment was decreasing audience engagement.
Hiring D to M level Consultants with Japanese CV
10 年I totally agree with you. Purchased Likes < Earned Likes by all means. In particular, if you want to engage with 3rd world citizens, then it is probably to only benefit it can bring.
Digital Marketing & Communications Strategist
10 年There's also a HUGE difference between "buying likes" and creating highly targeted ad campaigns to increase fan base. Buying likes is pure laziness and, as you mentioned, increasing just the quantity and throwing your content efforts out the door. The latter is driven by strategy to build your brand with quality/qualified followers that fit within a brand's target market. Persona-driven marketing wins when it comes to content and social.
Pastor at Saint Mark AME Zion Church
10 年Kyle, Your advice is spot on. I was late to the Facebook scene simply because it was not the medium for my clients. When I finally set-up a page for personal use I was amazed by the number of folks telling me I needed to buy friends/likes so that I may appear more connected. I am well connected with my clients and their loyalty and success confirms my effectiveness and likeableness. I truly enjoy your articles/posts. Thanks for keeping it simple and real.