Top Reasons On Why You Should Translate Your Website

What Is Website Translation?

Website translation is the process of converting your website content into another language to make it accessible to foreign language speakers. Website translation includes translating static text, pop-up messages and hidden text such as metadata, which is read by search engines such as Google. Having all metadata and visible text translated can ensure that the website can be found by foreign speakers on the internet.

Website Translation Reasons

Though having a well-designed high-performing English website is great, translating your website into another language can help give your business an edge online. These are some of the key reasons you may want to consider website translation for your business.

Grow Customer Base

If you have an e-commerce website that ships internationally or a website that delivers an online service, having multiple languages can open up new business opportunities. Soley having an English-only website can create a barrier separating your business and potential new customers who would like to access your product or service. The majority of international customers will not feel comfortable making a purchase on a website that is not written in their native language. Translating your website content will make the site much more appealing to new audiences that are located overseas.

Business Operates Overseas

If you’re already doing business overseas, it certainly makes sense to have your website translated into the languages that are used by your overseas customers. Customers are also much more likely to trust a website that is written in a language they understand. Translating your website can help strengthen the trust of your overseas customers while making your content more accessible to the masses.

Strengthen Brand Image

A brand that confines itself to English is never going to become a global brand or have a presence in the global market. If you want to create a brand image with a global appeal, creating content in a variety of languages is absolutely essential to capture the interest of the international market. Translating your website will not only allow your content to be accessed by international customers, but it also sends a strong message that your brand is an international brand that is willing to communicate with a global audience.

Differentiate From Competitors

The online space is incredibly competitive and businesses are constantly evolving their website in order to capture more online traffic. If you want to get an edge over your competitors, translating your website can be a clever way to direct audiences away from their website and onto yours. Even if your intended audience can understand English, providing a web experience in their native language is a great way to make your website site more appealing. As mentioned above, having a translated website increases consumer trust, which can help to differentiate your business from your competitors.

Website SEO Benefits

If you’d like your business to compete on a global level, investing in SEO is absolutely essential. This involves translating your website content into other languages, so your website can rank for foreign language searches. A translated website is also highly likely able to boost your customer’s conversion rate and time spent surfing your website.

Legal Requirements

Depending on the kind of business you are operating and the markets you are serving, you may be legally required to provide translation on some sections of your website (e.g. privacy policies and terms & conditions). If you are serving an international audience, you’ll need to ensure you are meeting each country’s legal website requirements.

Market Requirements

There are some situations in which providing translated website content is simply essential to the market you are operating in. If you know that a large proportion of your target audience will not be able to read and understand an English website, translation is essential.

Translating your website can give your business an edge in the crowded competitive online space and by helping you capture new customers. If you require professional website translation services, contact Speak Your Language today for a free website quote.