Top reasons why you should have an iPhone 16 or iPhone 16 Pro.

iPhone 16 and iPhone 16 Pro have a lot of exciting new features — and they’re the first iPhone models designed for Apple Intelligence. So when your customers want to know why they should switch to iPhone or upgrade to a new model, make sure you’re ready to talk about the features that matter to them.

iPhone 16 and iPhone 16 Pro are designed for Apple Intelligence, which helps customers write, express themselves and get things done effortlessly. Let customers know that with groundbreaking privacy protections, they’ll have peace of mind that no one else can access their data — not even Apple.

The Camera Control is right on the side of iPhone, so it’s quick and easy to capture an important moment. Customers will feel haptic feedback, and they can even use it with new MagSafe clear and silicone cases.

All the new iPhone models have bold and stunning finishes. And iPhone 16 Pro models have the thinnest borders ever in any Apple product, and larger 6.3-inch and 6.9-inch displays that feel great in the hand.

Updated internal designs, larger batteries and energy-efficient chips mean customers can expect even longer battery life. iPhone 16 Pro Max delivers up to 33 hours of video playback — the longest ever in an iPhone.

Customers get more flexibility than ever with improved camera features on all iPhone 16 models. iPhone 16 has the new Ultra Wide camera with autofocus, so customers can take macro photos and videos, and frame expansive scenes without taking a step back.

And let customers know that iPhone 16 Pro is like having a pro studio in their pocket, with four studio-quality mics and the ability to create incredible 4K slo-mo videos in Dolby Vision.

Customers can quickly get to what they need with the Action button on all iPhone 16 and iPhone 16 Pro models. Show customers how to press and hold to launch the action they want — like turning on the Flashlight or activating an accessibility feature.