Top Reasons. Why Someone Becomes a Fake Digital Marketer?
Arun Jangid
Corporate Trainer | Project Management | Primavera P6 Professional | P6 EPPM | Microsoft Project Professional | Project Online | PMP | PMI-SP | SMC | SPOC | PSM
You are one of the fake digital marketers.
Wait …. Wait… You took me wrong.?
I am not blaming you.
Tell me something on from below
You thought you learned from the best, but is it really best?
What you learned about digital marketing, works for you?
When you look for an opportunity, did you get it?
Did you start losing deals or business??
There are so many similar questions that might be arising in your head. From the day you learned about digital marketing, you thought you started well at digital marketing but things started going wrong. Is it so?
If yes then
Actually, you became a fake Digital Marketer. Start considering it.
Think!
Where did you make a mistake?
Answer yourself for the followings
In reality, digital marketing is a set of marvelous skills. You can’t be a perfectionist at all skills.?
Many entrepreneurs or marketers don’t work on the basics or fundamentals of digital marketing. They simply jump into the domain and try to go deep down. That’s not good practice.
Understand the marketing type
Digital Marketing or Traditional Marketing?
The mode or channel or medium is the main difference between digital and traditional marketing through which an audience encounters a marketing message.
If you have chosen digital marketing then
In this article, I am gonna mention the top reasons why someone becomes a fake digital marketer?
A. Lack of proper guidance and mentorship
Who guides or mentors you to learn digital marketing?
Keep all things aside. Think twice or thrice but be sure for your guide or mentor. This is the first and foremost thing, you need to choose your mentor or guide who can light up your way ahead.
When it comes to learning digital marketing, a guide or mentor plays a very crucial role as we are aware of the competition in this market. And we don't even take a single chance to lose the opportunity.
--Beware of Fake Gurus
There are so many fake gurus in the market, who don't even understand the basics or fundamentals of digital marketing and they started guiding or mentoring so many students.?
They cut the corners and don’t even have their own success mindset. They don’t understand the mentorships.
Now leave it, who is fake, and who is not?
Here my main motto in this section is to tell you about
??? So let’s dive into this..
1. Roles and Responsibilities of Mentor/Guide
2. Who can be your Digital Marketing Mentor?
There are so many great digital marketers in India. Although they all are the best in India and you can choose anyone.?
But
They are good or expert digital marketers.
Here we are looking for a mentor--
Did you hear about DD (Digital Dronacharya)? Who is transforming so many lives day after day? He is already the most popular guide or mentor for digital marketing but is very pure and down-to-earth who has a different mindset.
Be an Arjun and get the best of his knowledge.
B. Do you understand the law and the fundamentals of digital marketing?
Marketing is not something called creativity, it's a science.
Since Digital Marketing is a Science and Science is all about experiments.
Keep this first low in mind.
You should always do experiments or research to learn digital marketing.
Do not try to practice digital marketing. It's not all about.?
Start experimenting with the ideas in digital marketing to succeed.
It is very important to deliver the right message to the right person at the right time.
“Stop selling. Start helping.” – Zig Ziglar
We should not only concentrate or focus on selling the product or service or marketing is not just about selling and it’s all about helping the customers in their problems and keeping them happy.
This is the second law of digital marketing.
“The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself… The aim of marketing is to make selling superfluous.” – Peter Drucker.
Make sure, Marketing is a game of perception and a product or service is a game of reality.
A high-quality product sells itself. Keep your focus to create a great product and it would not need any marketing. It would sell itself automatically.
A perception shall be developed in human beings when a great quality product comes to market. It will create value through word of mouth and get sold automatically without any additional effort.
If you achieve the word of mouth level of marketing. That’s your victory. It is one of the greatest ways of marketing ever.
This is the third low, you should keep in mind.
C. Do you consider the Why-What-How-When of digital marketing?
Every successful person or a good learner or an entrepreneur always solves the problems through a natural channel by knowing WHY-WHAT-HOW-WHEN?
What do I mean by it?
I simply mean, many of us have lost the clarity on digital marketing and playing around with unnecessary stuff and tactics due to lack of clarity on digital marketing.
Mr Divya Kothari, A Digital Marketing mentor at LearnToday has re-framed the gist of what digital marketing really is from the perspective of Why-What-How-When.
1. Why — Goal-Setting, Finding the Gold, Market Economics
2. What — Market Analysis, Niche Selection
3. How — Communication, Marketing, Sales
a. When — Digital Marketing, today and in future
Why -- Since everything starts from WHY?? Without knowing the WHY factor of our endeavor you will not be clear about what to do, where to go, how to create something of your own. It’s all about Goal Setting.
What-- The WHAT factor will lead you to get a deep idea of your market. Analyze the marketing and select the niche accordingly.
How-- Marketing, Communication, and sales all these come into your HOW factor. You need to think about all these channels to get more clarity for digital marketing.
When-- The scope of digital marketing in today's world and Future world.
Study or understand these WHY-WHAT-HOW-WHEN? more deeply here in terms of digital marketing.
D. Do you try the CATT Marketing Funnel?
We all do work for money. After all, money is one of the pain areas in human beings.?
If somebody starts learning something today, the long-term thought behind is to earn money or wealth.
From a digital marketing perspective?
Wealth is directly proportional to the niche you selected to grow.
And it is also very important to know what content you are delivering, how you are getting the attention of your customers, how you build trust, how you convert your leads into all-time paying customers.
In all, we can say
领英推荐
Wealth = n^CATT
Where
{n} = Niche?
The niche you have selected or choose to grow. The wealth and success solely depend on the niche selection so it becomes very important.
Here niche selection doesn't mean you choose anything irrespective of whether you have the idea or not for the particular domain.
Then how to choose- Know the What factor discussed above — Market Analysis, Niche Selection.
{C} = Content
Content is all about what we deliver and when we deliver to attract more and more customers towards the niche or personal brand. (Do you know what personal branding is? Wait, We will discuss it in the next section.) You use blog posts, videos, webinars etc as content.
{A}=Attention
Once you are clear with your content, now it comes to how you deliver the traffic and get the people's attention on your content using different digital marketing techniques and tools like SEO, SMO, Paid Ads and referrals, etc.
{T}=Trust
The most expensive thing in the world is trust. If you build it, you are rich. If you lose it, you may lose everything
Once you select a niche, you deliver content, you attract customers. Now build the TRUST and keep engaging them not just for selling products or services but sometimes you need to help them without hoping for any return.
{T}=Transaction
It is the process to convert your leads into paying customers with natural sales methods.
E. Do you use Integrated Digital Marketing Concepts?
The integrated digital marketing system is not a system, actually, it is a complete set of talented people who work for you but these people are neither really human beings nor they are completely robots. This team would have a leader and the rest are team members.
Is it Surprising?
Mr. Deepak Kanakaraju known as DD (popular with the name DigitalDeepak) invented this concept in a very clear way.
Look at this?
Content Marketing
The quality content shall be the leader of this team or the heart of this whole mechanism. So instead of wasting money of different paid channel, we need to understand the customers educate the customer about their needs, ignite their desires and then present the product or service in front of them when they naturally feel ready to buy and are convinced that you are the best one in the market.Such information can be given to the potential customers through content marketing.
Social Media
This is one of the very straightforward ways to deliver your content. If somebody sees the good quality of content they simply share it with their peers
“Really good content is key to an effective social media strategy.” --Deepak Kanakaraju (DigitalDeepak)
Search Engine Optimization
Most of the traffic on websites drives by search engines. People directly search for their problems and quotations or requirements and look for the best among them.?
Search engines, like Google, are very smart, they can identify poor or low-quality content and manipulated backlinks.
Search engines rank websites according to their quality and relevancy. The quality and relevancy of a certain web page for a certain keyword is determined by two factors.
Email Marketing
This is one of the most powerful marketing techniques in the world which would exist till the end of the world. It is more personal than other marketing methods, since we get in touch with people more personally than ever by educating or serving through their email inbox.
Paid Advertising
Paid Ads will help you to ignite and speed up the entire integrated digital marketing process it can be in the form of display ads, search ads, social network ads, co-sponsored email ads etc.
It will help you to build an email list and get valuable leads or speed up your whole system.
Sell & Convert
People are not going to purchase the product until you don’t have a proper follow-up system. For this process, you may have a phone number and emails as your lead data.
Understand the Integrated Digital Marketing Concepts in the deep form here.
F. Who knows you? Customers want to hear from you, not from machines or robots.
People trust people means your customers are more likely to hear from not from robots or machines.
So what’s need to do about that?
Approach Personal Branding.
Personal branding is a great and unique combination of skills, talent, thoughts, knowledge, experience, personality, and processes that you wish that people follow.
It's a kind of practice that is used to market yourself. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization.
Your personal brand is how you promote yourself and get the people's attention on your skills, talent, thoughts, knowledge, experience, personality.
It is the telling of your story, and the impression people gain from your online reputation.
Why is it so important?
People always hear from people, not brands. It builds trust.
Personal brands get more attention in the market as compared to companies' brands. Since people are likely to get in touch personally, not with systems.
A personal brand can be an influencer or brand ambassador for the companies that they run.
The flourish Journey of Personal Branding
?It's all about the journey of personal branding, when you try to get involved in Personal Branding you need to take care of all the essential steps.?
Learning
Learning is everything in terms of starting a personal brand. You need to keep learning new skills through ultralearning steps - concepts, facts and procedures. Learn the concepts, remember the facts and practice the procedures.
Work Experience
What you have learnt is important to implement. Implement your concepts, thoughts and facts in the real world and analyze the results or outcomes. Have a great experience of doing jobs/freelancing for real world problems. Start experimenting with things and learn with outcomes.
Blogging - Knowledge sharing or educating people
Your work experience will lead you to generate the best contents to share with audiences/people. Blogging is one of the best skills in writing, when you write something, you understand it better. That would help you to get deeper knowledge on the particular.
Consult
Once you have your personal brand, experience, and new skills then you can start helping people around you and establish a relationship with them through consulting their problems.
Mentor
Mentoring is one of the most important roles because it creates a career for others or may destroy the career for someone else. So before starting mentoring someone make sure you have completed above all steps of learning, blogging, consulting.
Start mentoring those who want to become like you.
Startup
Start your own business once you have developed an understanding of the market and trends. Start solving the market problems with your skills and develop a product or service.
This is the evolution of personal brands.
In the end
Once you start thinking or considering these, you will no longer be a fake digital marketer.
So what we have to consider
Choose Right Mentor: The person who guides you, assists you, and prepares your mindset for success.
Understand the Law of Digital Marketing: Before jumping into the domain, understand the laws first.
W3H1 Factors: Start considering the Why-What-How-When of digital marketing.
Apply CATT Concept: Add CATT (Content, Attention, Trust, and Transaction) Concept into your marketing funnel.
Enable Integrated Digital Marketing: Get and develop the IDM team and let the team work for you with less effort in the system.
And
Build Your Personal Brand: Let the people know who you are. Your personal brand is how you promote yourself and get the people's attention on your skills, talent, thoughts, knowledge, experience, personality.
Learning, working, writing (blogging), consulting, mentoring and startup are the parts of the evolution of your personal brand.
Share your view or opinion on this article.