Top Reasons Why Business Blogging Works
The growth of the Internet and all the new and beneficial opportunities that come with it for businesses is clear for all to see. The problem comes when business people need to exploit these opportunities and they do not know the how, when, where, why and why not. For people who spend lots of time online with business matters on their mind, business blogging is not anything new.
How to use it for business growth is a whole different thing. If you fall in this category and you would like to know what a business blog is and how it works, read on. The first thing you need to do is understand what a blog is.
What is a blog?
There are many ways of describing a blog. The easiest and the most understandable is that a blog is a website or part of a website that is dedicated to specific topics or keywords. It has fresh and frequently updated content. This content is relevant to the topics or keywords of the blog. Relevance here is key because your potential customers will be looking at a source of specific information and not a general reading blog.
Read Also: 6 Current Stats You Should Know About Business Blogging
If you're in construction, for example, your business blog will focus on matters construction and nothing else. You'll post content on construction specific topics or keywords like roofing, floors, windows, home improvement and construction tools etc. This means that however good content on hotel operations is, it will not be relevant to the construction focused blog.
The business blog has to be frequently updated. It should move with the times if you want your customers and potential customers to find it useful to them. It should seek to solve their problems as well as help them to avoid potential difficulties that may arise.
Business blogging is a serious business. It needs dedication and thought to have a business blog that works to the benefit of the business. It beats the purpose to have a blog that is neither updated nor relevant. It will not answer to the call of a business blog at all.
Who will read your business blog?
Many people will read your blog. If it's interesting with fresh topics and great content, that is a guarantee. Here are the main readers of your blog:
- Potential customers: You may not have realized it, but you may have been influenced by a business blog to purchase a certain product. If you have at one time or another carried out some research on a product that you intended to buy, and you found a website with the kind of information you were seeking for, and then you went on to buy the product based on the content on that blog, then the blog achieved its purpose. That is the same way your business blogging will influence your potential customers if you play your cards right.
- Search engines: Search engines like Google, Bing and Yahoo will ‘find’ your blog for people who use those search engines to search for specific keywords or topics. It's the relevance and freshness of your content, as well as your clever use of keywords that will make it easier for search engines to direct the people you want to your business blog.
How does business blogging work towards the growth of your business?
The main purpose of a business blog is to aid in the growth of your business. This will only happen if your blog satisfies the demands of a good blog aimed at doing so. Here are a few ways to boost your Hong Kong business by business blogging.
- Giving your website more visitors: One benefit of a business blog is that each post on your blog is a new URL. Your website already has some permanent and fairly solid URLs. These include the ‘About Us’, ‘Contact Us’ among other common ones.
The fact that these URLs rarely ever change is reason enough to introduce blog posts to give your website something fresh every other time. This means that when people search for specific keywords in your industry, there is a much higher chance that they'll land on your page than if your website did not have relevant blog posts to be found by search engines. This is the main driver of more traffic to your website.
More quality visitors mean more business for you and that is what all businesses seek for. - More visibility: It's often said that having a great website, containing all the bells and whistles there are, and not having visitors is like not having a website at all. This is because without traffic, your website becomes a store of information rather than part of a business marketing strategy. More visibility will be achieved when there is content that is relevant to what people are searching. Your business blog will headline this method of increasing visibility.
With the phenomenal rise in the use of social media, and the sharing features these sites carry, it's possible to have your blog post shared thousands of times by people who read and like your blog. Imagine the endless chain of ‘shares’ your blog post will attain if the people it is shared to decide to share it with friends and followers as well. - High ROI: Unlike traditional advertising methods, running a good business blog is a very economical way of attracting new clients to your business. This is especially so for small businesses which do not boast of large advertising budgets like the big corporations.
Good business blogging will attract traffic that is most likely to convert to business. This is what is called quality traffic. This means that if most of the visitors to your blog convert, the Return on Investment for the blog will be impressive to say the least. This will be because running a business blog is not at all costly in comparison with its potential to increase business. - Business blogs work when you aren’t: The moment you update your blog, and the content you post resonates with what many people are searching, you can leave it to generate traffic even when you move on to other things.
The advantage here is that a business blog continues to work towards the growth of your business even when you are no longer online. Here, it's the quality of your content that will determine how your business blogging works in your absence from the website.
A good business blog is a valuable asset for any business in Hong Kong or anywhere else in the world. This is especially so with small businesses as well as start-ups. With good content, you will create many opportunities for business by including a ‘call to action’ button after the post. This will be used by visitors to your blog who will be impressed enough to know more about the site and what it has to offer.
Seeking professional help in managing your business blog is advisable if you feel that the demands of your duties will not allow you enough time to keep your blog in good shape. This will help maintain the blog’s relevance and freshness even as you concentrate on other marketing strategies to boost your business.
Learn more about business blogging in our new free ebook How to Grow and Scale Your Business Blog. Download it now!
