Top Questions to Ask a PR Agency

You’re running your business, making moves and chasing success. You can see it– the goal is just beyond the horizon, the place where your dream results and major impact live. But, how do you get there??

Partnering with a reputable public relations (PR) agency is key,?but?not all firms are created equal. Does everyone have the same celebrity crush, or favorite food, song or movie? You get the point. When venturing out to connect with the right PR agency to catapult your brand into the spotlight, there are a few things you need to know.?

To best share how businesses can learn to source the right PR agency, we gleaned expert insight from Bolt’s very own PR Director, Sara Ryan. With over 13 years of experience in communications, public relations and marketing, Sara is well versed on the most common questions new clients ask and is known to answer these before anyone even raises an inquisitive hand. Oh, and those questions you never even?thought?to ask? We’ve got those covered too.

From the PR rockstar wisdom (yes, that’s a thing) of Sara, here are the top questions to ask a PR agency:?

• What are your agency’s capabilities??Don’t be afraid to ask a PR agency what they can do. “Show us what you got,” right? Websites and social channels are a great starting point to explore a potential PR partner, but you’ll likely have a few questions to follow up on your research. Perhaps you have a robust in-house marketing team, and you’re solely seeking public relations support. Or, are you ready to partner with a fully integrated marketing communications team that includes PR, digital marketing and content development? So ask about the agency’s full capabilities, what they do best, and who you’ll be working with. And depending on your resources and budget, consider the many benefits of an integrated strategy provided by one collaborative team, from start to finish.
• Have you worked with similar clients or challenges??Essentially, does the agency “get you?” While your brand is unique – and trust us, we will make sure to differentiate – it’s great to know if the PR professionals have worked with a business or challenge that is similar to yours. Experience matters, which is why we don’t recommend shying away from this question.

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