Top Qs. for Idea Extraction for a new Product or New Feature : Product Management Tips
Suvradeep Rudra
Data Product Platform | Data Governance, Privacy & Security Architect | Cloud Data Strategy | Data Products
If you do not know how to ask the right question, you discover nothing. -- W. Edwards Deming
- What's the most important area of your business? And do you have any pain associated with this activity?
- Can you walk me through a typical day for you?
- How do you know you’ve had a successful (day, month, year)?
- What are you currently doing that frustrates you?
- What tasks are you doing that you believe can be made easier or less tedious?
- Is there any pain associated with that particular activity? What else?
- What software have you been looking for but you just can't find a good solution?
- What are some of the repetitive tasks that you have to do on a day to day basis?
- What’s the most painful task you have day-to-day?
- Who's responsible for those tasks?
- How do you feel when you have to do those tasks?
- If you could wave a magic wand related to that task, what would happen as a result?
- What’s the most frustrating thing about the current solution/ feature?
- What are the tasks that you do that take up the most time?
- If you solve that problem, how much money will you save or make?
- What problems are costing you the most money?
- What current software out there have you been looking for, but can't find a good solution?
- Have you ever tried to solve this problem in the past?” Try to know how much did they invested trying to solve the problem.
- What problem costs you the most money?
- What are some of the software programs that you use that make you want to punch your computer?
- If this were available today would you buy/use it?
- Where does solving this problem fall on your priority list?
- Has our software/solution made you more awesome? How?
- Do you go to any conferences or trade shows?
- What websites or online communities do you use to stay current? How do you learn about your craft?
References :
1. What is Ideation – and How to Prepare for Ideation Sessions:
2. Harvard i-lab | The Ideation Framework with Josh Wexler:
3. Ideation technique: playing with the product:
4. 18 Best Idea Generation Techniques: