Top Press Release Distribution Sites in India [2025]

Press release distribution services simplify how organizations get their products and messages out to consumers. These services send out press releases in many different formats to various sources, such as influencers, bloggers, mainstream media, print media, standalone journalists, and many more.

Given how complex and nuanced the media industry is, press release distribution services in India are essential for organizations because of how straightforward they make this distribution process. India boasts the fastest growing internet advertising market in the world, and organizations based here can particularly benefit from what press release distribution services have to offer.

What are press release distribution services?

Press releases are announcements and updates about your organization, such as new products, a rebranding, a new CEO, industry recognition, or simply sharing a new company and its website. PR distribution services, or newswire services, send these press releases to the media and journalists. Journalists and media groups will pick up these press releases and share them with their audiences, typically via their own websites or other mediums. Basically, they link your updates with the people and organizations that can spread them far and wide.

What’s the cost of the press release distribution service in India?

Online press release distribution services vary significantly in their cost, and figuring out how much to spend will depend on your budget and what you are looking for. Smaller or newer organizations, or marketers with limited budgets might only require basic wire distribution to a few key Indian media sources. These services range from Rs 7,000 to Rs 15,000.

Larger companies or established businesspersons might require coverage from larger media organizations and a variety of methods, including sophisticated distribution features. These services will typically range from Rs 50,000 to Rs 1 lakh.

What are the best press release distribution services in India?

The most reputed and best Indian press release distribution service is PRIndiaWire, followed by PR Newswire and Edelman India. India offers plenty of choice when it comes to finding the best press release distribution service for your needs. We have spent time testing, analyzing, and evaluating dozens of PR distribution services in India and have narrowed this down to the ten best and most reputable. These offer unparalleled credibility and, most importantly, the best return on investment for your organization.

1. PRIndiaWire.com

Top on the list is PRIndiaWire.com. PR India Wire is India’s No. 1 press release distribution service provider. Many leading corporations and organizations in India, including several Fortune 500 companies, trust PRIndiaWire.com.

If you want your press release to be featured in top Indian and international publications and news sites, PRIndiaWire.com is the way to go. It offers four affordable pricing plans: $89, $159, $299, and $499. Its most popular option, the $499 PR distribution plan, provides great value by syndicating your press release to hundreds of online newspapers and PR sites both in India and around the world.

The website clearly outlines the prices and features of each plan. All you have to do is choose a plan, place your order, and submit your press release. It’s that simple. Your press release will go live within 12 to 24 hours.

The best part? There are no hidden charges, extra fees, or registration costs. Plus, there’s no word limits. Customers can submit press releases up to 3,000 words without any extra charges. PRIndiaWire is the most affordable and effective option for PR distribution in India, especially if you’re on a budget.

2. Edelman India

Edelman India boasts a comprehensive suite of PR services tailored to the diverse needs of clients across industries. From strategic counsel to creative campaign execution, it leverages its deep understanding of the Indian market to deliver impactful results. Whether it’s reputation management, crisis communication, or stakeholder engagement, Edelman India’s seasoned professionals employ a blend of traditional and digital approaches to drive meaningful outcomes. With a commitment to innovation and a pulse on emerging trends, it navigates the ever-evolving media landscape with agility and finesse, positioning clients for success in an era defined by constant change and heightened communication demands.

3. PR Newswire India

PR Newswire is one of the oldest news distribution services in the world, tracing its history back to 1954. Over the years, PR Newswire has expanded globally, offering distribution to over 300,000 media outlets in every geographical region, in many different languages, and across all sectors. PR Newswire’s reach means that it can offer bespoke news release distribution in India, leveraging search pickup and visibility through different sources, such as the print media and social media.

In India, PR Newswire can ensure that your press release is issued to the very best and most prominent news outlets in the country, offering powerful analytical tools and customization to ensure that whatever your organization is communicating, it reaches the right audience.

4. Genesis BCW

Genesis BCW India, part of the global BCW network, is a leading public relations and strategic communications firm. Known for its innovative strategies and comprehensive services, Genesis BCW India excels in media relations, crisis communication, digital strategy, content creation, and influencer engagement. Their diverse team combines local expertise with international experience, delivering customized solutions that drive impactful results. Committed to ethical practices and transparency, they build trust with clients across various industries, including technology, healthcare, finance, and consumer goods. Genesis BCW India stands out for its strategic insights, innovative approaches, and unwavering commitment to excellence in communications.

5. Business Wire India

With over sixty years’ experience in distributing press releases and now being part of the BerkshireHathaway group, Business Wire offers significant expertise in distributing press releases. Business Wire’s reach is significant, boasting over 90,000 media outlets in over 160 different countries, including India. They offer expertise across hundreds of different industry sectors, ensuring that whatever you are promoting, Business Wire will get it in front of the right people.

In India, Business Wire has 500 clients and a network of over 1,500 media outlets spanning many different mediums. 9,000 Indian journalists are on the books to ensure that your press release benefits from wide and diverse coverage.

6. PR Log

PR Log is one of the oldest brands favored by bloggers and businesses alike. PR Log works a little differently from other press release websites in that it is free to use and allows anyone to submit releases, making it regarded as a flexible choice for Indian companies and marketers.

PR Log is easy to use, with a simple interface and straightforward press release layout. PR Log has a stringent suite of controls to ensure that the information being submitted is accurate. Despite its open access, PR Log has strict verification methods in place to check the credibility of both the author and the press release.

7. Newswire Online

Newswire Online is an India-based news and press release distribution site. Press releases can be submitted in various categories, such as cinema, current events, entertainment, sports, or start-ups, and doing so only costs Rs. 500 (US$6.50). Rather than having a country-wide network of journalists, Newswire Online self-publishes press releases on their widely read platform. This approach can generate a lot of traffic for your Indian-based company without much financial outlay.

8. Press Release Power

Press Release Power can give your company or message a global reach through its extensive network of 2,000 news sites, one million journalists, and 6,000 media outlets across various media platforms. Press Release Power guarantees that your press release is released within twenty-four hours and makes use of major search engines such as Google and Yahoo!

Press Release Power adds backlinks and pictures to your press release where needed, ensuring that it catches the eye as well as benefiting a huge audience. They have different pricing options, offering a wider range of media sites, increased word count, enhanced reporting tools, and priority online support.

9. Press Release Point

Press Release Point allows marketers to post one press release every three months for free, with extra submission credits costing US$10 and discounted bulk packages available. Press Release Point’s standard approach is to distribute your press release to search engines and key media outlets, with distribution to wider PR networks an optional extra. This model and the simplicity of Press Release Point’s website mean that this is a great option for small- to medium-sized Indian companies looking to make a name for themselves.

10. PR Web

PR Web’s distribution services start at US$99, which is quite affordable compared to many other services. Rather than focusing on geographically dispersed networks or journalists, PR Wb focuses on the major search engines that operate globally, giving your press release wide coverage through the likes of Bing and Google. PR Web’s interface is straightforward and accessible, and the service also offers plenty of reporting tools so that Indian marketing professionals can measure their press release’s reach.

11. Conceptualise

Conceptualise is a large marketing communications company based in India, specializing in a range of services such as branding, web design, app development, and search engine optimization. Conceptualise’s news distribution service is designed to get your press release in front of thirty to seventy of India’s foremost media outlets.

Conceptualise will help you draft your press release if it isn’t ready, optimizing it with pictures and video. Once released to their network of media outlets, Conceptualise will follow up with reports, so you can measure the reach of your press release both forty-eight hours and ninety-two hours after publication. Prices are quoted upon application.

How do you choose a press release distribution service in India that works for you?

When it comes to choosing a press release distribution strategy for your organization, there can be lots of options. Traditional press release distribution, sometimes called ‘wire services’, remains popular. These online services are more convenient and have rapidly increased in popularity in India.

With so many choices on offer, as well as a rapidly developing press release distribution service industry, it’s hard to know which options could be best for your company in India. This article covers how to choose the best press release distribution strategy, and the main things to consider when choosing services.

1. Price point.

The first step in choosing an Indian press release distribution service is to consider your budget. If you are getting started with PR activations or scaling up your business, then a cheaper service might be best. Otherwise, investing a little more to boost your reach might be the best way to go. If you are looking for large gains, then paying more can really help. However, it also pays to research what the press release distribution service will offer, and if there are any optional or supplementary charges that can inflate what you pay for.

2. Be wary of free sites and services.

Press release services offering free distribution are usually free for a reason. Free websites will only spam your press release as well as deliver poor content via link farms. Such approaches are flagged by Google and will give you little to no exposure. Furthermore, having such dubious coverage can actively damage your reputation, not just stall it.

3. Consider reviews, ratings, and reputation.

With so much choice out there, it’s important to shop around and not only discover which Indian press release distribution service is best for you, but also which ones are considered the best. Every service will claim to be the leading option, but online reviews, testimonials, and aggregators such as Trustpilot will share the full story. It also helps to see how companies are discussed on online blogs and listicles, using this information to determine the strengths and weaknesses of each option.

4. Using other sources for feedback and research.

Online reviews and articles will only go part of the way in sharing the full story about what it is really like to work with a particular press release distortion website. Some services will pay to have good reviews shared in order to be featured in ‘best of’ lists. Therefore, it’s helpful to contact users of these sites directly, asking for word-of-mouth feedback.

Contacting the company directly is another great option, as they will share with you directly what they can do, and you will get an idea of what it is like to do business with them too. Try to look at the most critical reviews, as these will candidly reflect what a particular press release distribution service needs to work on.

5. Look at what the service can offer.

It’s essential to compare what each India PR distribution service will cover and for what price. Variables can include the number of media outlets distributed to and whether they are based only in India or worldwide, as well as the number of press releases offered per month as part of the plan.

Research which media channels are included, such as websites, newspapers, social media, or content distribution channels (by default, most services will route your press releases through major search engines such as Bing or Google). Remember that more is not always better, as you should look at what is most appropriate for your strategy and circumstances.

6. Additional features and services.

It’s also important to look at what additional services the India press release submission company offers. Reporting is especially important, as this will help you measure success and also track the effectiveness of the money you are paying. Reporting is often part of basic packages but can be enhanced for a cost. It will not only help you measure reach, but also track click rates and focus areas.

Consider if the PR distribution service offers interactive content, multimedia press releases, editing or proofreading tools, as well as general customization options. Other additional services might depend on what kind of press release you are going to publish or the industry you are in. Either way, it is important to look at what’s on offer and to shop around.

Final thoughts

Indian companies can significantly benefit from a PR distribution strategy and services. There is a lot to choose from, and the cost of using these services can vary. Therefore, companies considering their PR strategy will need to carefully consider what they need and what each press release distribution service can offer, as well as their reputation. Only then will an effective press release distribution strategy be able to be implemented.