Top Predictions For The Creator Economy In 2022

The past two years of the pandemic changed many lives and livelihoods. While the global economy received the most brutal hit, a new one surged in popularity: the creator economy. The creator economy has revolutionized marketing and business strategies, as the biggest brands now rely on "creators" to get their brand message out.?

The size of the creator economy is thought to be over $100 billion, and almost 50 million social media users worldwide claim to be creators. But what is the future of the creator economy? Is it a good time to leave your 9 to 5 desk job and hop on the unconventional creator bandwagon??

Join us as we foretell the creator economy trends for the coming months!?

1. Brand collaboration opportunities on the rise

The good news is that brands are increasing their investment in creator marketing. 48% of marketers reported investing over $100,000 annually in spending. In contrast, 10% of them spend as much as $1 million! This signals that great brand collaboration opportunities lie ahead for many content creators.

2. Higher compensation for creators

Companies now recognize how creators can exponentially boost brand revenue, and creators are also aware of the value they bring. Therefore, creators demand higher compensation, and brands happily pay for them. However, many creators factored in genuine brand affinity as a prerequisite for paid partnerships with brands.?

?3. NFTs and crypto space for creators

In 2021, the NFT (non-fungible token) market surpassed $40 billion and is ever-increasing. New and technologically advanced, NFTs have become a source of revenue for creators. Riding the crypto demand wave, creators and big brands are progressively leveraging NFTs and boosting their bank balance!?

4. Gen-Z driven marketing

The creator economy will be driven by Gen-Zers, who will redefine small-to-medium businesses. Their approach to marketing and business greatly differs from conventional methods. It is imperative to note that they play the lead role in influencing social media trends that eventually trickle down to buyer behavior.??

5. Stories will continue to be popular

Be it Facebook, Instagram, or TikTok; popular social media channels have added a new feature: Stories. Stories will play a crucial role in the coming months, so make sure you make the most of them. These Stories have redefined audience engagement, forcing brands and creators to rethink how they find and engage with the audience.?

6. Creators will be leaders of creative strategy

Initially, brands viewed creators as rivals, competing with them to get more visibility. Fortunately, 2022 is bringing a change to this perspective. Brands are now open to partnering with creators, so much so that creators play a crucial role in their creative strategy. Their opinions are increasingly accepted in key decisions related to the brand's reach and conversions.

7. Long-term brand relationships

Gone are the days when brand collaborations used to be a one-time thing! In 2022, expect brands to become your best buddy and to have lasting relationships. Brands will now consider you their creative partner — no doubt, your creator career will receive a significant boost this year.

8. Brands will become creators themselves

Businesses understand that creating content is not limited to content creators. They are equally responsible for churning out great content to keep their audiences engaged. Brands like Shopify are already doing great at content creation. Shopify consistently publishes content, jumping on new trends and talking about complicated subjects.?

9. Less reliance on creator funds

Creators will no longer be limited to waiting for your video to go viral or a brand collaboration to earn money. All major social media platforms are now making way for creators to earn a stable income. For instance, TikTok released its creator fund in 2020, setting aside $200 million for U.S. creators!

10. Wary of creator burnout

2022 cautions creators to beware of the creator burnout. At the beginning of this year, burnout was a hot topic for discussion. Surveys even conveyed that 90% of creators experienced this burnout, and 71% of them even considered quitting. Following the trend, burnout will be a more spoken-about topic.?

The creator economy is only set to propel forward with people's keen interest in turning into creators and taking their passion to the next level. The way ahead is to up your content game and forge good relationships with brands.?

Are you an influencer trying to get a foothold in the influencer marketing world? If yes, leave a comment below or sign up with atisfyre, our AI-based platform, and be on your way to success.