Top performers: SiGMA Market report SEO benchmarking analysis.

In the latest market report published by SiGMA World, the focus is on marketing strategies that are driving the industry forward, with particular emphasis on social media engagement, search engine optimisation (SEO), and affiliate marketing in the Asia-Pacific region.

In this second of a three-part article series presenting the data and analyses in the report (first article here), the focus is on a detailed SEO benchmarking analysis of which online gambling operators are excelling across the Asia-P..acific Region, specifically the Philippines, India, Japan, and Australia.

The SEO benchmarking analysis is a critical component of the report as it determines the effectiveness of operators in ranking for betting and casino-related keywords. The methodology applied involved analysing the top 50 Google organic search results for approximately 20-30 country-specific keywords. Operators were awarded “SEO points” based on their rankings, with the highest-scoring brand receiving an SEO score of 100, and other websites’ scores calculated proportionally.

Results

In the Philippines, Rivalry is leading the SEO betting ranking across all 46 betting-related keywords, ranking first for 14% of the analysed keywords. The runners-up in the betting category were...[Read more]