Top Paid and Free Social Media Analytics Tools for 2023
SocialPilot
SocialPilot is a powerful social media suite for agencies, SMBs, and multi-location brands.
Social media success is often misinterpreted as rigorous posting. If you are a social media agency that handles multiple clients and believer in more posting, then there are chances of you missing out on your ROI targets.
That’s because digging into the metrics to observe patterns is much more crucial than blind posting. You need social media analytics tools to help you craft strategies addressing key differences between your approaches and their outcomes.
Also, if you are buzzed with questions about your daily social media performance and whether it’s worth the time and money, then a social media analytics tool is a must.
You can leverage wide-ranging tools like social media schedulers, competitor analytics tools, social media tracking tools, and social media metrics tools for diversified insights.
These social media analytics and reporting tools can assess the massive data heap collected every second, so you gain actionable insights for impactful branding.
Built-In Free Social Media Analytics Tools
Top social networks like Facebook, Instagram, and Twitter have their analytics dashboards built in. If your social presence is limited to these avenues, these free social media analytics tools will measure ROI to provide an excellent starting point toward understanding your audience.
But they have limited scope, and users may find themselves with heaps of data from individual social media platforms without proper processing.
That’s why you must have robust social media analytics software to accurately measure the reach, impact, and potential of social media marketing. Here are our top picks for the best paid and free social media analytics tools worth exploring.
Best Paid and Free Social Media Analytics Tools for 2023
$30 for 1 user
SocialPilot?has emerged as one of the most straightforward social media analytics tools to use. This tool lets you post on multiple social media platforms such as TikTok, Facebook, Twitter, LinkedIn, Instagram, Google Business, Pinterest, Tumblr, and VK. SocialPilot makes it quite simple to track metrics for social media campaigns for each of your profiles separately. You can track content engagement, audience growth, demographics, and influencers.
With this social media analytics software, users can plan, publish, promote, and create reports under social media banners. SocialPilot keeps your content, scheduling calendar, and social media analytics in one place so you can effectively consolidate your digital campaigns.
When you add an account to SocialPilot, it pulls in analytics data eliminating the need for a manual setup. The tool is also constantly updating its features allowing users to get the best out of the platform. Or eg – the newest reels posting and analytics feature. All of this is a big plus if you’re a busy social media marketer.
Some other SocialPilot’s social media analytics and reporting features include:
From novices, intermediates, and experts to advanced users, SocialPilot fits a diverse range of users, making it a?highly versatile tool for social media analytics and reporting besides scheduling and publishing. You can also analyze your Facebook, Twitter, LinkedIn, Pinterest, and Google Business Profile accounts with SocialPilot.
Verified SocialPilot user Luis Ignacio C. thinks...
I am surprised by the kindness that it offers me. Anyone who works in digital marketing, looking for a reliable tool, is what I have received since I implemented SocialPilot as the main tool. They also offer you a complete section of analytics, which allows you to show the orderly evolution of your work.
At $199 for 4 users
Agorapulse?schedules posts, analyzes performance, and monitors hashtags and keywords. Though it doesn’t really qualify as a social media analytics tool per se, its analytics and reporting feature makes it an excellent tool for beginners to?get a clear picture of overall social media performance.
Agorapulse also has an?asset library, so you can reuse the same assets for multiple posts. It also has team collaboration features for regulating workflows.
Here are some of the pros and cons of Agorapulse according to some verified users:
At $29 per month
Social Status?is a dedicated social media analytics tool perfect for agencies and digital marketers who need?multi-channel reporting?and the ability to white-label and customize their reports to suit different clients. The dashboard contains all the metrics you need in real-time.
Reports can be exported to CSV, PDF, PowerPoint, and Google Slides.
This social media audit tool also tracks Facebook Ad Accounts for reporting on paid campaigns. You can also?benchmark performance against influencers?and measure your influencer marketing campaigns too.
Here's what verified Social Status users?like and dislike about the tool:
Free
Google Analytics?is one of the best?ways to track social media campaigns?and even helps you measure social ROI. Google Analytics is one of the most valuable social media reporting tools for?analyzing the trend of social media traffic.
You can also find out the most effective network that’s yielding you the best results for your campaigns. There are also several custom filter options for diversified reporting.
Here's what verified Google Analytics users?like and dislike about the tool:
For $99 a month
If hosting contests on social media platforms is your thing, then?ShortStack?is the best social media metrics tool for you. It lets you manage everything,?starting with entry data to long-term campaign performance.
It allows visitors to fill in their details on the page and unlock special offers, including e-books, discount codes, or giveaways. It also has?customizable features?like landing page templates in various colors and eye-catching fonts, widgets for forms, polls, and galleries.
Here's what verified ShortStack users?like and dislike about the tool:
领英推荐
For $199 per month
Keyhole?can provide?real-time performance analysis?of the industry. It helps brands understand which hashtags are trending among followers.
Businesses can leverage Keyhole’s social listening and monitoring features and even?track campaign-specific analytics?on Twitter and Instagram. You can also use social media reporting tools like this to keep an eye on your competitors.
Here's what verified Keyhole users?like and dislike about the tool:
For $129 for 3 users a month
Hootsuite?is perhaps the first name that comes to mind for paid social media analytics. It lets you know which content performs the best or worst, so you make smarter decisions. Its price point varies on business needs.
It is the go-to platform for experienced marketers. While it has been in the market for a long time, it is?comparatively a complex tool to use. So we recommend using user-friendly?Hootsuite alternatives.
Here's what verified Hootsuite users like and dislike about the tool:
For $239 per month
As the name suggests,?Rival IQ?is a?source for getting social media competitor analysis. The tool also analyzes your brand’s performance on Instagram, Facebook, Twitter, YouTube, and Pinterest.
It has a?robust competitor benchmarking?that allows marketers to understand their clients’ social stats compared to their competitors. The analysis from the platform enables marketers to quickly gauge trending content and tweak their strategies for maximum impact.
Here's what verified Rival IQ users like and dislike about the tool:
For $89 for 4 users a month
Sendible?is one of the popular social media reporting tools primarily?meant for larger agencies and teams. It has features like post publishing, analytics, and community management built in.
This social media audit tool focuses on collaboration and has easy approval protocols to ensure the swiftness of social media management. It also?supports integrations with popular blogging platforms?for easy content management.
Here's what verified Sendible users like and dislike about the tool:
For $99 a month
Mention?is another social media analytics tool that monitors keywords, does competitive analysis, and finds relevant influencers in your niche. A popular feature of Mention is its ‘alerts’ system that?notifies you in real-time whenever set keywords are mentioned.
It also mails you your analytics report every day. It gives you instant access to all your brand mentions and lets you?filter analytics to focus on specific metrics.
Here's what verified Mention users like and dislike about the tool:
For $99 a month
Brand24?helps you improve your social media presence. It offers features like?competitive analysis, tracking campaign analytics, overall social media performance, and more.
Its?sentiment analysis?feature is top-grade. Brand24 segregates all of your brand mentions under positive and negative sentiments to understand your brand impact online.
You can even?download reports in PDF and Excel formats?and share them with your team and clients.
Here's what verified Brand24 users like and dislike about the tool:
For $199 a month
Whether you run a marketing agency or work as an in-house marketer,?Whatagraph?is a social media audit tool that has everything you need to report your results. You can use it to create functional, professional-looking reports in as little as a few minutes.
With more than 40 data sources available and 95+ templates, you’ll have all the tools you need to create a report for your client or manager. Social media, e-commerce platforms, SEO, and SEM tools – Whatagraph covers it all.
Here's what verified Whatagraph users like and dislike about the tool:
Final Words
Businesses need to manage multiple accounts and constantly have an eye on social analytics. A cross-platform social media analytics and reporting tool will make this task incredibly easy by aggregating high-volume data from various platforms and presenting them in downloadable reports.
Investing in the right social media analytics and reporting tool like SocialPilot can help you benchmark your efforts. The best part is you can take a?14-day free trial?before making a long-term commitment.
This one-stop solution for your social media marketing is guaranteed to save you time and ditch all manual labor for good. So wait no more and get started now!
The article was previously published by SocialPilot.