Top November PPC Updates

(Click on the images to get re-directed to the post) - Enjoy this tenth #10 Edition.

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1) Pmax Asset Segment

??Big Pmax News that I published right for Halloween ! ?? You can now finally "??????????????" ???????? ???????? ?????????? ???????????? directly in the Table View. Amazing news ?? . Here all you need to know:

Some selected accounts have now the new "segment" option available when viewing their Pmax Asset Group Performance.

You can now segment by:

1) Time

2) Click Type (here always cross network click)

3) Conversions (my favorite)

4) Device

5) Network (here always "cross network")

6) Top vs Others

I always wanted to have this feature for my Pmax campaigns, now after 3 years, Google Ads finally launched it.

2) YouTube Creator Partnership

Big News! ?? YouTube Shorts "?????????????? ????????????????????????" place has been officially announced and displayed in the Google Ads interface.

Google announced partnership ads, creator videos that you can use in your campaigns to hopefully improve performance. Those partnership ads are available to all advertisers globally across all AI-powered campaign types (Pmax and Demand Gen) in Google Ads.

To use partnership ads,?you need to link creator videos to your Google Ads account.

This new "Creator Partnerships" place will be rolling out to some accounts in the next months. Keep an eye on your Shared Library.

3) Pmax Brand Guidelines

?? News! ?????????? ???????????????????? ?????? ???????? now in Beta. Thanks for sharing it Dario Zannoni.

With brand guidelines, you can control how your brand is represented in your Performance Max campaign automated assets or formats.

You’ll be able to easily upload the following customisations in the same place once per campaign:

-> Brand font

-> Brand color

-> Business name

-> Logo assets (1–5 images)

Your Performance Max campaigns use Google AI to use brand elements with your final URL. With the new Brand Guidelines, you can customize those Brand elements, that they appear correctly.

4) Multiple Demand Gen / Shorts Updates

New relevant Google Ads updates for ???????????? ?????? ?????? ?????????????? (????????????). All you need to know: Google released new features to increase brand engagement, especially for Demand Gen and YouTube Shorts.

1?? ???????????? ???????? ????????????: Google is in a early testing phase for allowing Shorts-Only buying for Demand Gen campaigns for a limited set of advertisers. I really love this update!

2?? ???????????????? ?????????? ??????: Google will make animated image ads globally available for Demand Gen campaigns. Animated image ads in Demand Gen use product images from your Google Merchant Center feeds and animate them. Curious to see that in real life!

3?? ???????????? ???????????????? ????????????????: There will be a change of how viewers of Shorts can be added to audience segments. Google will soon include viewers with shorter view duration into audience segments. They will grow at faster rates then.

4?? ???????? ??????????????????????: Shorts Lift measurement capacities will be improved with a third party sales lift measurement for Shorts. Also Brand Lift surveys for Shorts have been launched. Good improvements here!

5) Customer Match Lists for GA4

?? News! Customer Match lists available for Google Analytics 4. All you need to know: Google launched Customer Match for GA4 as part of an open Beta.

Thanks to Matteo Zambon for making me aware of this update.

The new future of remarketing?

Here’s how it works: When your customers complete a conversion on your website, their first-party data (for example: email, phone, or address) can be hashed and sent to Google. This data is then used to improve your Analytics audiences.

Advantages:

? Better audience coverage: when 3rd party identifiers aren’t available.

? Optimization: campaigns using Smart Bidding will profit from relevant customer data.

Again listed for the Top 100 Most Influential PPCers

On a personal level: Last year I got voted #46 most influential PPCer. This year I got shortlisted again for the Top 100 Most influential PPCer and the voting to make it into the Top 50 has started. If you think I helped you this year too, you can vote for me and your other 4 favorite PPCer. -> Vote here

Meme of the month: T as in Troy? T as in Traffic surge adjustments for Black Friday incoming.

In case you missed it:

I launched my YouTube Channel and post there strategy insights and tutorials.

Check them out -> here.

Thanks for reading and see you in 30 days on January 1st 2025!

Greetings,

Thomas