Here at SRW, we not only create amazing creative content, but we also keep a close eye on what's happening all around the digital landscape. So what’s been on our minds this week? The 67th Grammy’s celebrated the best in music, Starbucks announced new Valentine’s Day drinks, and Post Malone partnered with Oreo to make his own limited edition flavor.
- The 67th Grammy Awards made waves with dramatic performances, heartfelt speeches, groundbreaking wins, and the message of the night: raising money for those impacted by the California wildfires. Beyonce won Best Country Album, making her the first Black woman in this century to win the award. Chappell Roan’s speech after winning Best New Artist called out the music industry demanding they pay artists liveable wages. Doechii became just the third woman to win Best Rap Album, and Benson Boone showcased his gymnastic skills during his performance. Kendrick Lamar took home five Grammy’s, the highest of the night, with his diss track “Not Like Us.”
- Starbucks is spicing up its menu with some bold new additions just in time for Valentine’s Day! The Blackberry Sage Refresher — the brand’s first-ever drink to blend fruit with a savory herb, takes inspiration from modern cocktails. Alongside this new drink, fan-favorite Valentine’s Day treats are making a comeback. The Chocolate-Covered Strawberry Frappuccino and the Chocolate Hazelnut Cookie Cold Brew return to the menu for a limited time, joined by the Valentine Cake Pop.?
- McDonald’s is bringing back a touch of nostalgia this St. Patrick’s Day with the return of Uncle O’Grimacey, Grimace’s green, Irish Uncle whose origins trace back to the ‘70s. Alongside his comeback, the seasonal Shamrock Shake and Oreo Shamrock McFlurry are also returning, giving fans their annual taste of minty sweetness. This nostalgic revival has fans buzzing as McDonald’s leans into its retro roots to celebrate the season in style.
?? Influencer x Brand Collaborations:
- Oreo x Post Malone: Oreo is teaming up with Post Malone in a new Snapchat ad format for a one-of-a-kind collaboration that’s as bold as his music. These limited-edition cookies are being promoted directly within Snapchat’s chat feeds, appearing as subtle, engaging ads that don’t interrupt users’ regular conversations. The cookies feature a swirled creme blending salted caramel and shortbread flavors, sandwiched between one chocolate cookie and one golden cookie. These classic flavors with the unique Post Malone-inspired design, blend sweet treats with a touch of star power.
- Taco Bell x Milk Bar:Taco Bell and Milk Bar have teamed up for a deliciously unexpected collaboration, blending Taco Bell’s bold flavors with Milk Bar’s sweet treats. The limited-edition menu features a Churro Sundae, combining the iconic Taco Bell churro with Milk Bar’s signature soft serve and caramel drizzle. To top it off, there’s also a special Cinnamon Sugar Cookie, giving fans the best of both brands in one sweet and savory combination. Only on the menu from February 20 to March 5, you won’t want to miss these special menu items.
