Top Mobile E-commerce Trends That Will Dominate in 2021

The share of mobile-driven sales in eCommerce is likely to reach 72.9% by the end of the fiscal year 2021. With over 62% of individuals owning smartphones, we can expect continual or rather exponential growth in the mCommerce share in the retail industry. Understandably, businesses invest in mobile app eCommerce development to create intuitive and feature-rich applications that can sustain long in the market and pique consumer interest. 

In this regard, businesses diligently follow the latest mobile app eCommerce development trends. It helps them understand consumer behavior and their requirements to provide them with a better user experience. Businesses can avail of mobile app development services to incorporate these latest trends into their development process and improve the user's shopping experience. 

Mobile eCommerce Development Trends 2021 

1. Single-click order 

Before one can order products from an eCommerce store, they have to go through multiple steps and input numerous information such as Name, Contact no, Shipping and billing address, payment method and information, etc. Most often users change their minds about purchasing a product while going through these steps. However, this abandonment rate is lower for mobile apps which is at 20% compared to desktop and mobile eCommerce websites which are at 68% and 97% respectively. 

A mobile app development agency ensures users don’t have to input all this information manually each time they want to purchase a product. One can quickly add the stored personal information in a single click and proceed with the checkout process. It helps mobile apps with reduced cart abandonment rates and improved user experience. 

2. Multiple mobile payment opportunities

As per reports, mobile payments are expected to reach a market share of $4.57 Billion by 2023. The reports show a steady use of credit and debit cards while cash payments have declined over the years. The trends show a rise in the use of mobile payments for the last few years. 

Therefore, when you avail of mobile app development services, make sure to ask the team to introduce multiple payment options available to customers. It eases their purchasing experience substantially. 

3. Social commerce 

Did you know that about 60% of users rely on social networking sites to learn more about a new product or service?

Social media has become an inseparable part of our lives and marketing your products on these platforms is becoming the new norm. Even though the purchase journey is highly challenging, it is possible to convert interested customers with the right mobile eCommerce development strategy. In any case, it is a prospective trend that a mobile app development agency can adopt in the coming days. 

4. Voice commerce 

Out of all smart speaker owners, about 62% of users have tried purchasing using voice commerce. It is an emerging trend that is likely to stay as it is about 3.2x faster than type search. When you avail of mobile app development services, ask the team to concentrate on optimizing your app for voice commerce. This mobile app eCommerce development trend is becoming more popular and preparing your app for the same will be a beneficial option. 

5. Chatbots 

About 82.7% of users share that the use of chatbots in mobile apps is an experience ranging from neutral to positive. Most users don’t mind communicating with a chatbot for customer support. This has given rise to the trend of using chatbots in mobile app eCommerce development. 

Consequently, about 64% believe that chatbots can help them in providing users with a more customized support experience. Integrating chatbots in mobile apps for automating customer support has been a popular trend that almost every mobile app development agency suggests following. 

6. AR & VR 

Augmented reality and virtual reality are revolutionary technological mobile app development trends in 2021. It elevates the consumer's experience to another level. For instance, online stores like Lenskart allow users to try 3D glasses and see how an eyeglass will look on a particular customer. It helps them understand the products better and choose which one to buy. 

A mobile app development agency can assist you in adopting these relatively new concepts of AR and VR that have high prospects. It will help you improve the way your mCommerce apps function. 

Furthermore, investing in mobile app development services becomes utmost necessary as implementing these latest trends and strategies becomes challenging for businesses. In this context, companies like Auxesis Infotech can be a popular name. The company has skilled professionals and can up your app development experience substantially.