Top Mistakes That Are Limiting Your Business Growth
Carlos Batista
?Helping Coaches Turn Connections into Clients with Proven LinkedIn Strategies. ? Optimize your profile. ? Build your authority. ? Generate consistent leads.
Is your site not growing the way you always imagined it? Are you tired of waiting for your site to stop getting 100 views a day and to become a massive hit? What’s going wrong?
Well, there is actually any number of things that might be going wrong here. This is good news really because it means there are lots of opportunities for you to improve your strategy and thereby increase your growth rapidly.
Let’s take a look at some of the top mistakes that might be preventing your site from taking off as quickly as you might have hoped…
You Are Writing Generic Posts
One of the most common mistakes I see is that people write generic posts. That is to say that they write content that is boring and that is derivative. You know the stuff ‘How to Get Six Pack Abs’. Really? Like your audience hasn’t read this a million times before!
Content marketing only works when you have some genuinely interesting and unique content to share. So think harder about what you want to write and who might read it!
You Aren’t Sharing
So you need to make sure you also share your content and let people know about it! That means posting to social media, it means posting on social sharing sites and it means writing guest posts. Whatever you do though, it just means getting the word out somehow!
Bad SEO
I’m not talking about SEO that is badly done and so doesn’t work! I’m talking about SEO that is overdone and so actually starts to actively detract from your potential success.
In the worst-case scenario, this means keyword stuffing: filling your website with key phrases and terms you think Google wants to see, not recognizing that this actually does a lot more harm than good because it puts real readers off of sticking around!
Patience
The other problem you might be experiencing? A lack of patience! Perhaps your expectations are just too high for what is likely to happen in the first month? Don’t assume your business will take off overnight but instead keep plugging away consistently.
Poorly Optimized Social Media Profiles
Having a social media profile is the start of your digital marketing strategy but, if your profile is not optimized to talk to your ideal clients, then you might as well not be online.
Your profile needs to tell your prospective client what you can do for them and not how good you are. The LinkedIn Optimization Masterclass shows you step-by-step how to optimize and leverage LinkedIn to generate all the leads your business needs. You can find out more HERE!
Carlos Batista
Business Transformation & Growth Specialist