Top mistakes to avoid when running ads on Facebook

It’s no denying that Facebook has continued to thrive and now has billions of active users. With this, you have to know how to give your advertising campaign the boost it needs to drive sales and ultimately get ahead of the competition. To do this, it’s important that you consider not just the do’s but also the don’ts in Facebook Advertising.This way, you can ensure that your business has a good presence on the platform. Here are the six don’ts you’ll need to incorporate in your strategy:

-Do not forget to monitor the posts or comments on your page to be able to know how and when to respond.  As we all know, the point of Facebook is to interact with your target audience who are already hanging out there. Ignoring their comments and interactions is like showing that you don’t care at all. To avoid this, start by making sure that the desired publishing options for your Timeline are turned on.

-Do not just stick to one or two content types to avoid getting left behind.  In the past, images dominated the News Feed, but things have changed now. So instead of just using photos, experiment a little bit. Find out what works best for your audience, and remember that your audience is always changing -- so test consistently and continually.

-Do not post pixelated, cluttered, or difficult-to-read visuals to avoid frustrating you users. Facebook doesn't just have specific image dimensions for profile and cover photos, but also for images you post on your Timeline. So make sure to use only high definition quality of photos or videos especially in your sponsored posts, sidebar ads, and so on.

-Do not post click-baity headlines that don't deliver on your promises to avoid your audience from bouncing off the page. If you're looking to meet the needs of your audience on Facebook, consider posting links to clear, informative blog articles. When the headline sets the right expectation for what a user can expect from the content, it's easier for them to see the value in what you're offering and remain on the page to read the article. 

-Do not post too often to avoid becoming a complete nuisance overcrowding your audience’s feed. Yes, it’s true that posting regularly is a must to keep your audience engaged, show them you're present and listening, and answer their questions and concerns. However, what you don't want to do is overwhelm them with tons and tons of posts.

-Do not forget to install your Facebook Pixel before running Facebook ads so you can continuously track your visitors’ actions, behaviors, and characteristics. This way, you can recognize who arrived on your site from Facebook and ultimately determine your ad’s effectiveness as it gives you the data about the viewers. 

-Do not forget to review the entire Facebook's Advertising Policies in order to be properly guided on what types of ad content you are allowed to have. This is because when you create ads, those ads are reviewed against these policies. If you don’t review these policies, you’ll be more likely to be less knowledgeable which can result in your ads being rejected and denied.

There you have it! Do you have anything to add? Let me know!