TOP MARKETING TRENDS

WHATS?HOT??is a series of articles that speaks about various marketing trends in the industry.?

Instead of?keeping a track of ever changing technology & algorithms;?the newsletter's short & crisp articles are an attempt?to keep its reader's focus on what's required, what's simple to understand & easily implementable by brands & businesses.

Today let's talk about Podcasting.

*********

Derived from words iPod & Broadcasting, Podcasting refers to creating original audio content on your own channel using platforms like Youtube, Spotify, JioSaavan, Gaana & so on. It's similar to video channels on youtube without the video, ofcourse.?

India known to be a radio listening nation, has shifted towards listening to popular Podcast channels, a spike seen during the time of pandemic.?

Since podcasts are jingle free & hands free it lets you do other chores while listening to the content hence the average time spent is anywhere between 30mins-1hr/day.?

Popular genres being News, Entertainment &?closely followed by Finance; Indian Podcasting stands 3rd largest market in the?World after the US & China to have such huge listenership base. On the other hand, only 9-10% of the Indian population are active monthly podcast listeners which is roughly about 90Mn listeners & we have another 90% of the market which is still untapped.?

English language precedes interest levels, regional languages occupying about 40% of the content consumed, also gives way to exploring local language listenership.?

Ever rising usage of smart phones in tier 2 & 3 cities; cost effective internet data consumption, have paved ways to such media tools that can be used by brands or by individuals to carve a niche for personal branding.?

A podcaster, earns anywhere between rs.10lakhs to rs.30lakhs a year through advertisements & product placements, depending on the popularity, number of streams & user database.?

With the industry at an annual growth rate of 6.38%, why wait? Start your own channel now & you won't regret later. ;)

?Checkout a few marketing podcasts on the links below:

https://blog.feedspot.com/indian_marketing_podcasts/

https://zapier.com/blog/best-marketing-podcasts/

#marketingtrends #linkedinmarketing #linkedinnewsletter #podcasting

**************

Brand Marketers Bangalore community has reached over a 1000+ subscribers on LinkedIn newsletter.

We are also very much active on whats app. Click on the link below to drop a hi, get to know each other or even catch up for coffee.

https://chat.whatsapp.com/IO963XXLOz313qDX0Ti6aT