Top Marketing Trends in 2023 & Beyond

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The TOP 2023 Marketing Trends That You Can’t Miss to Achieve Success

Summary:

The hottest marketing trends of 2023 & beyond are already here.

AI-powered marketing tools and strategies will help you to find and target your customers, personalize their experience, and convert them into loyal buyers.

Here are some of the most exciting marketing trends that you should start leveraging now.

1) Personalized Marketing & Strategic Marketing

2) Influencer Marketing | Affiliate Marketing | Partner Marketing

3) Content Marketing, SEO & The Most Powerful Video As a Content & Live Videos/Streaming

4) Automated Social Media Marketing & Gen Z Targeted Marketing

5) Unmatched Customer Experience with Professional Customer Service

6) Employee Engagement

Marketing Trend #1: Knowledgeable, Friendly Professional, Phenomenal Customer Experience All The Time Improves Brand Authenticity, Awareness, Visibility And Commands Thought Leadership

Customer experience is a term that has been around for a long time. It is a concept that has gone through some changes in order to meet the needs of the modern consumer. We have seen customer experience become more personalized, interactive and transparent. This trend will continue in the future as brands will need to embrace technology and innovation to keep up with customer expectations.

The future of customer experience is all about more than just delivering a great product or service; it’s about engaging your customers at every touch point and making them feel like they are part of your brand story.

People have a lot of options to choose from when they are looking for something to buy or a service to use. The trend is that people want to find the most knowledgeable, friendly and phenomenal customer-experienced professionals all the time.

To be successful in support, sales, pre-sales, marketing, developers, and management need to provide an authentic and genuine experience. To do this, they need to understand their customers' needs and wants. They also need to be able to communicate with them on their level so that they can understand what products or services will best suit them.

The more knowledge a company has about its customers and the more genuine it is in its interactions with them, the more likely it will be able to provide them with an authentic experience that will improve its brand reputation, authenticity, more awareness and visibility, and in the long run create thought leadership. To know more, check out this HubSpot blog.

Marketing Trend #2: Artificial Intelligence Becoming More Mainstream and Accessible

Artificial intelligence is not a new concept. It has been around for a long time, with the earliest references to AI being in the 1950s. AI has evolved over the years and it is now becoming more mainstream and accessible, thanks to the advancements in technology such as machine learning and neural networks.

AI can be used for marketing purposes by understanding customer behavior, sentiment analysis, or gathering data on competitors.(example - sales iq, gongo, Hubspot marketing automation tool or pardot or fresworks CRM -theese are AI powered and analyze customer behaviours to segment them automatically further, to be able to perform lead scoring and possible duplicates, able to identify if the email or phone no is invalid or domain is invalid)

Some of these are already being used by major companies like IBM, Amazon, Netflix, and Google.

Marketing Trend #2a: Artificial Intelligence-Based Assistants

Artificial Intelligence-based assistants are already present in many of our daily lives. They are used for customer service and support, to answer questions, and provide suggestions.

AI assistants can also be used for marketing purposes. The most common use case is when AI-based assistants act as a tool to generate content on behalf of marketers. They can create content such as blog posts, articles, product descriptions, and other marketing materials on demand. This not only saves time for marketers but also helps them focus on what they are best at - creativity and emotions. Some of the great AI-based content writing tools that you can try are RYTR, Chhibi.

Marketing Trend #3: Employee Engagement And Nurturing Will Create Brand Goodwill And Help Customers And Prospects to Notice Your Brand.

The ultimate goal of an organization is to create a good working environment for the employees that will result in better performance and customer satisfaction. All these can be achieved with proper employee engagement.

Employee engagement is the process of creating an environment where employees feel valued, respected, and included. It has also been associated with increased productivity, improved mental health, higher retention rates, and reduced absenteeism.

Marketing Trend #4: Influencer Marketing is Huge And Growing

93% of marketers use Influencer marketing in their marketing strategy and get an ROI of $5 (on average) or $18 (on the higher side) for every $ spent (Source: Oberlo, Statista). This is a new way for brands to connect with their target audience across customer journeys when compared with Email Marketing, and SEO. It is becoming increasingly popular with the rise of social media and the ubiquity of smartphones.

This type of marketing can be done through different avenues such as social media, blogs, and even email marketing. Influencers can help you reach your target audience in a more personal way than traditional advertising or other marketing channels. They are also more likely to share your content with their followers because they have an emotional connection to it.

Marketing Trend #5: SEO, Content Creation, And Marketing Continues to Show Resilience

The content creation and marketing trends are not going anywhere anytime soon. Content marketing has been around for a long time and will continue to be around for a long time. The reason for that is it's a great way to generate more traffic, leads, and sales. Different types of content are important e.g., Mobile friendly, fast loading, video, meme, gif, blog, articles, ebooks, chat script.

Marketing professionals need to keep up with the latest trends in content creation and marketing in order to stay ahead of the competition. The most recent trend that is on the rise is SEO & the algorithm changes Google uses to rank any search result. It's important that marketers are aware of this trend so they can use it when appropriate in order to stay relevant, up-to-date, and competitive.

Marketing Trend #6: Live Video Streaming As A Platform

Live video streaming is one of the fastest-growing trends in the world of technology. It's a platform that offers live interaction with viewers and the opportunity to broadcast events, performances, and other happenings.

Live video streaming has become the new way for people to get their message across because it's interactive and more personal than a traditional webinar. It's also an excellent way for entrepreneurs to build their brands and showcase their talent.

Marketing Trend #7: More Video Content For Consumers To Watch On Social Media Platforms

Video content is continuing to grow in popularity as more and more people are watching it. There are a number of reasons for this. One of the most popular is that people prefer videos over text because they can see what’s happening in the video and they can hear the sound, also understanding the content is easy. They also like that they can watch a video at their own pace, which means they don't have to read paragraphs to get information.

The rise of mobile devices and social media has meant that videos are now easier than ever to share with friends, family, and followers on social media platforms. This has led to an increase in video consumption on any platforms - web, WhatsApp, social media, TikTok, lead generation platforms, and email as well as an increase in video ad spending on these same platforms by advertisers looking for higher engagement rates from consumers who might be watching their ads while scrolling through their newsfeeds or timelines.

Marketing Trend #8: Retail E-Commerce Goes Omnichannel | Social Commerce Brings More Momentum

The retail sector is going through a major transformation. Traditional brick-and-mortar stores are being replaced by e-commerce. And the concept of omnichannel commerce strategy has become an essential part of the retail marketing strategy.

An omnichannel commerce strategy is an approach to the retail industry where retailers and brands use multiple channels such as physical stores, digital platforms, mobile devices, social media, and so on for selling their products and services to their customers. Payment over social media platforms is very easy to use and fast, and convenient (e.g., WhatsApp Payments, etc.).

Marketing Trend #9: Careful Push Marketing Emerges as Email Marketing’s Response Rate Decreases

Email marketing has been the most popular form of digital marketing for decades. But with the increase in spam and decrease in response rates, unsubscribe rates marketers have had to change their approach.

Careful Push Marketing is emerging as a way to combat these changes. Careful Push Marketing is a form of email marketing that focuses on building relationships with customers by targeting them through their preferred channels, rather than blasting them with irrelevant messages through any channel they can find.

Marketing Trend #10: Voice-based Searches

Voice-based searches have been a popular and time-saving method within gen- Z (born between 1995 and 2010), gen Y and it’s picking up slowly but surely in millennials, gen - X, and other segments. Voice assistants like Cortana, and Alexa’s use to search for something on google leads marketers to think that their content needs to be voice search friendly with optimization.

Marketing Trend #11: Strategic Marketing Is Not A CMO’s Job, But Entire Company’s

Strategic Marketing is not about only Marketing, rather it has a bigger role to play organization-wide. In Strategic marketing, an idea is laid by marketing which is a company-wide objective for every department to be customer-centric, think in customer-first languages, and more. For example - if we have to improve customer experience, every employee has to think, understand, and experience customer’s pain points and then think about what could create more value to delight their customers by going some extra mile. hence, it should be in every employee’s DNA - customer-first culture and in their KRA to help sales and marketers to meet existing customers and able to cross-sell, up-sell and also more prospects to experience the company’s customer centricity inside out and outside in.

Marketing Trend #12: Maker Culture & Open Source Design, Free Tools

Free is NOT always of low quality, an easy trick for marketer is always to give away something free that will create a high value for your customers.

As we embrace more new-gen tech, marketers will find always some free tools to do their research, work on digital marketing projects, plan budgets, check metrics for each marketing project, and optimize the content on web/email/ad copy/social/offline/other integrated channels.

Marketing Trend #13: Marketer’s Watch Out Gen-Z, It’s No More Millenials

So far, we have been dominantly looking at the customer segment: “Millenial” to identify their needs, wants, and problems and create our messages, and positioning statements targeting them for our company’s products and services. In the next 5-10 years, Gen-Z will have a significant impact on how they buy, what they need, care for and what are the nuisances for them. As a marketer, we must take a look at Millenial + gen-Z to create a new offering, customized offerings. As per Mckinsey, some of the gen-Z’s characteristics: They are pragmatic, believe in organic and sustainable products/services; they would like to solve conflicts to improve the world, they are connected with those brands where they find a match with their ideology, their decision, and thinking process, believe in human to human connection, can stay for hours in the mobile world playing games, watching Netflix, engaging in social media, not much connected to the natural social ecosystem. they buy online, spend conservatively, save smart, love having stable and less stressful jobs to live their life on their own terms, they are vocal, good debaters, gather info fast online and offline, can identify solutions quickly through video tutorials, little training, etc. Most of their qualities match with Millenials except that Millenials are a little selfish, inclined to stressful jobs when compared with gen-X, they are fearless and ambitious.

Marketing Trend #14: Google and YouTube Remain the Most Economical & Dominant Way to Make Your Content Rank

Google Snippets and Meta Description must have the focus keywords (plan well for researching keywords by doing simple research, and checking competition) we want to rank for. YouTube being the second-highest search engine will also help videos, and ads, to rank faster, and have more views, and clicks to get your CTAs fulfilled. Tag, description, title, CTA, card, and thumbnail are very important to get things going and make your ROI work faster for you.

Marketing Trend #15: Affiliate Marketing Authentic Way to Create Lead Gen along with Partner Marketing

As per Statista, U.S. affiliate marketing spending is due to reach $8.2 Bn in 2022, up from $5.4 Bn recorded in 2017, while YoY growth was recorded in all major Affiliate markets such as Japan, Germany, Australia, and France.?

Conclusion and Takeaways

2023 and the coming years will be experimental and at the same time fun to work with for all marketers and companies as a whole. For those who have lower budgets and are small to medium-sized, the recommendation would be to spend more on organic being sustainable with a little bit of influential, partner, and affiliate marketing.

Cloud services, AI-based marketing tools, voice assistants, mobile-first, and tons of free tools are setting the path while doing some awesome work to prove their bucks. Strategic Marketing, Customer Experience, Content Strategy and Content Creation /Marketing, and Video/Live video with continuous employee motivation and engagement will create goodwill for the company while taking care of their customers' increasing needs and also prospects’ pain points to address effectively with friendly knowledgeable customer service.