Top Marketing tips to get your CV Found and Noticed!
Are you seriously sending out one job application after another, but sadly not receiving any response? But what if an uninspiring CV might turn out to be the main perpetrator? As it is buzzing around everywhere, you merely have six seconds to magnetise someone (or be passed over), so the key component is to bear a CV that possesses a punch and portrays an excellent story swiftly. Here are some great tactics from the booming internet marketing world…
- Use Relevant Keywords
A website may possess excellent information, but if it doesn’t encompass the phrases a searcher would hunt for, won’t be established. Likewise, your CV should also encompass terms that goes hand-in-hand with those that recruiters and employers use.
The majority of the job portals permit you as the candidate, to hunt for posts through keywords. They do provide a similar feature to the recruiters searching to hire a novel talent. In case you land up finding few keywords return outcomes that interests you, than it’s advisable to integrate those keywords in your CV. This will in turn gain the recruiter’s attention. It’s not 100% sure that you will be called up for an interview, but it will definitely place your CV on the top.
- Write an Eye-Catching Headline
Instead of starting with a customary ambitious statement, make use of a branding headline that will make your CV unique. Now you may imagine what’s the difference? Basically, an intended statement permits the candidate to demonstrate his/her talents with respect to a certain level. On the contrary, a branding statement, not only focus on a specific position or industry but also it permits the candidate to encapsulate his/her skills and decode talents in one classic statement.
Here’s how to do it: instead of pouring the names of your former employers in bold font, make your job titles the focus, encompassing keywords whenever you can. If your job titles aren’t eye-catchy or don’t quite display the compass of what you did, try fashioning a petite phrase that captions your role. Your job title should have keywords in it that reflect the type of role that you want to be noticed for. For example; if the company you were working for called you something random like ‘Office Support’ but you purely want an admin. based role, then simply change your job title to say ‘Administrator’.
Astonishing, and—as the saying goes—exact language can make you stand out and earn you a second (or third) glance.
- Include Relevant Hyperlinks
On the internet, pertinent hyperlinks to credible sources enhance your readability and page standing within search engines. And what about on a CV? Pertinent hyperlinks can offer recruiters confirmation that you are an excellent candidate to fit the job. In addition, tie some links to your personal website, articles that you might have written in industry journals or publications or other sites that display your works.
- Add Social Media Profiles
Very often, social media links permit readers to share, like or pin content. While on the CV, embracing your social media handles is a good way to determine your personality, industry knowledge and personal brand. It works very well, in the industry related to marketing, brand management or social media. However, do make sure that your Facebook/Twitter profiles etc are not displaying anything too personal before you incorporate these links into your CV-it will not look good if every third photo on there is a drunken one!
Provide a link of your LinkedIn profile at the beginning, so that the hiring manager can effortlessly notice your connections, recommendation, projects and much more.
- Streamline Content
When talking about the websites, content is an emperor. When polishing your CV, bear in mind, to make use of tight, standardised verbiage.
It’s recommended to avoid fluffy statement, i.e., “I possess brilliant communication skills and am a pro multi-tasker.” Even if this sentence sounds true, it has got nothing to do with employer, since when you will have a dialogue with him in an interview, he will obviously come to know whether you possess excellent communication skill or not. So, please avoid this outdated statement. Instead try and talk about actual achievements or successfully completed projects.
It’s also really impressive if you can use small quotes from previous employers as mini references on your CV, do check with your past employers first though!
Lastly, especially for sales based jobseekers, use numbers! Hard data (think: pounds and percentages) are easier to gulp down than text. So, instead of “top-seller,” go for “‘more than ￡1 million in sales” or “increased sales by 20% in Q1.”