Top Localization Languages to Target for Business Growth

When businesses consider international expansion, there is a crucial decision they need to think carefully about: Which languages should they localize for?

While the success of your business abroad requires many pieces to work together, the choice of your target localization language impacts your return on investment big time.?

At the end of the day, language is how you connect with customers, and your localization strategy shapes this relationship and determines whether locals will like your brand or not.

For example, if you decide to tap into the Chinese market, you must be mindful when choosing between traditional and simplified Chinese for localization to make sure you're reaching the right audience.

On our blog, we’ve put together a handy guide to help you choose the perfect localization language for your business.

Here are the key considerations we discuss:

1. Industry, Business Goals, and Competition?

Aligning your localization strategy with your business needs, expansion goals, and type of industry.

2. Market Size and Growth Potential

Assessing both current market size and future growth potential for each language region.

3. The Purchasing Power of Target Markets

Considering the purchasing power, consumer spending habits, and overall economic stability in target markets.

4. Language Complexity and Resources

Identifying the challenges of allocating the proper resources to produce high-quality translation and localization.

5. Technological Landscape & Economic and Geopolitical Stability

Evaluating the market's technological infrastructure and your audience's responsiveness to digital products.?

While the ideal localization language will vary for each business, there are five languages that are currently seeing strong demand for localization.?

Curious to learn which languages are at the top of the list?

Click here to read the full blog post.?