Top July PPC Updates

(Click on the images to get re-directed to the post) - Enjoy this sixth #6 Edition.

Thanks a lot for getting over 15.500 subscribers on this newsletter and pushing my Custom PPC Chat GPT soon to 15.000+ Chats. Growth comes if you show up every day!

If you seek for a Google Ads Audit, fill out this form.

Make sure to check out Cookiebot by Usercentrics as Google-Certified CMP Partner. Perfect for GDPR compliant Cookie-Banners and Google Consent Mode implementations. Find all information here.

NEWS! Paid in-depth newsletter is now out. Stay up-to-date with my monthly newsletter that gives you extra tips and goes deeper into each topic.

Perfect for PPC Specialists who want to stay ahead of the game month by month.?

Get it here: Subscribe now

1) Pmax Asset Level Reporting

Google Ads announced global roll out of ???????? ?????????? ?????????????????? for Conversion metrics and performance rating.

Finally we will know which specific assets worked well and which need further optimization. ?? You can use this reporting to find assets that drive strong conversion volume or value, the performance gets rated from "Best" to "Learning" and "Unrated".

Columns are customizable so you can add metrics to analyze based on your KPIs (clicks, conversions, revenue etc.)

Furthermore, Google announced that YouTube video placement reporting for Performance Max is now rolling out as well, helping to ensure that our ads appear in brand-suitable places.

2) Broad Match enabled by default

?????????? ?????????? ?????????????? ???? ?????????????? for the first time when creating a new Search campaign. Before it was by default turned off!

Just like Final URL Expansion and Asset creation for Pmax (turned on by default), now also Search campaigns have been updated and running by default on Broad match.

Google confirmed me this update officially and said that broad match is enabled when you use a conversion based bidding strategy.

Pay attention when creating a new campaign where you first want to start off with Phrase or Exact match. This can become costly if you dont have the right negatives in place.

Note: this post was a video, click on the image to see the whole video.

3) App campaigns now have Audience Signals

???????????????? ???????????? ?????????????????? can now be used for ?????? ??????????????????! Before you could only exclude audiences.

Looks like there was a silent update about App campaigns, you can now, just like in Pmax, insert Audience Signals into your App campaign.

This is a big step towards more efficiency for App campaigns, since before targeting was fully automated and you could only exclude audiences.

4) Merchant Center Next Upgrade

?????????????????? ???????????????? ???????????? ???????? ?????????????? now showing! With one click you can try the new version. What are the main differences?

Merchant Center Interface is getting easier to use for product management, facilitated issues fixing, and holistic performance reporting.

1) AI-powered product images in a few clicks: with Product Studio's AI-powered tools. Easily remove backgrounds, improve image quality etc. Available for US, UK, Canada, Australia, Japan, and India, with more countries coming soon.

2) Manage products more easily: Add products automatically from your online store to Merchant Center. Edit and control which products to show or hide on Google. If you have a physical store, add your in-store products to show them on Search and Maps as well.

3) Fix issues quickly with more guidance: Prioritize which products to fix based on how many potential clicks a product can get on Google.

4) Understand your overall performance: Get more insights about your business, products, market with general performance reports.

5) Performance AI Overview rolled out

???? ?????????????????? ???????????????? ???????? spotted in Google Ads account above the account level summary.

The AI Overview gives you a ?????????????????????? ?????????????? of the last 28 days compared to the previous period. It knows your key metrics (AI) and in this case showed me the increase in Conversion Value across 3 enabled campaigns.

It shows you also a potential reason for this change: bid strategy target changed. Which I would rely on too much because external factors have to be always taking into consideration.

Meme of the month: 3rd Party Cookie will remain

How the conversation really went: 3rd Party Cookies hawk tuah on Chrome. ??

Here are my best performing posts of July in case you missed them:

Pmax vs Demand Gen: https://www.dhirubhai.net/posts/thomaseccel_ppc-ppcchat-googleads-activity-7218502142754512898-jIcp?utm_source=share&utm_medium=member_desktop

Pmax Launch Plan: https://www.dhirubhai.net/posts/thomaseccel_ppc-googleads-sem-activity-7215605486052601856-xfX0?utm_source=share&utm_medium=member_desktop

PPC Chat GPT creating graphs: https://www.dhirubhai.net/posts/thomaseccel_ppc-googleads-ppcchat-activity-7214515799045120000-PQbq?utm_source=share&utm_medium=member_desktop

Thanks and see you on the next episode on 1st September.

My Website: https://linktr.ee/thomaseccel