Top Jobs In The Metaverse That Aren't In Design

By Kate Gottfried, Practice Group Leader, Metaverse & Development at Aquent Talent

If you are a Designer, you’re hopefully excited about the metaverse. You already design digital assets, build experiences, and develop solutions to problems through empathy and emotion. Web3 and the metaverse are new frontiers to apply design and systems thinking to create human-centred immersive experiences for everyone. But even if you’re not a Designer, you should be excited too!

As a Recruiting Leader, many people ask me if a career developing and shaping the metaverse is relevant for those not in design and engineering. And my answer is YES! Many other jobs will be critical to building immersive experiences and helping businesses drive value from their investments. Here are just a few opportunities for those who want to explore the metaverse but are not Designers or Artists.

“The metaverse is an opportunity to reach customers through an entirely new medium, engaging customers while exploring ways to be innovative.”

Explore The Possibilities As A Brand Strategist Or Digital Marketing Manager

The metaverse is an opportunity to reach customers through an entirely new medium, engaging customers while exploring ways to be innovative. Brand Strategists will play a crucial role as companies figure out how the metaverse can bring value to their brand. They’ll define the best approaches to engage with customers, from guiding market research to defining how their company’s voice and tone translates in this new dimension to creating immersive experiences that align with campaign initiatives. (Hear how Nike, Adidas, and Prada are taking this to the next level in our recent Digitalks webinar presented by Lisa Teh , Co-founder of Mooning, a web3 marketing agency.)

Digital Marketing Managers are also needed to conceptualise, produce, and carry out interactive campaigns that are so immersive they begin to blur the borders between the physical and digital worlds into a brand new phygital world. Through these experiences, companies will be able to tell stories, let customers engage with their products, and ultimately drive purchases—all without ever leaving the metaverse.

“Marketers can prepare for these challenges by learning more about Web3 technologies and capabilities.”

Understanding NFTs and the various ways of leveraging the technology to further customer engagement will create loyalty and interaction on a whole new level. Check out how Starbucks is using NFTs to expand its rewards program...

Continue reading this article on our Aquent Australia blog?here.