Top HubSpot Alternatives to Solve Your CRM & Marketing Needs in 2023

HubSpot is one of the top marketing automation software and definitely one of the most popular ones. But there are many HubSpot alternatives that are threatening its market domination.

One key disadvantage of HubSpot is that it is very expensive. This means that small to medium-scale businesses often struggle to afford it.

This has thrown the door open for the entry of many cheaper HubSpot alternatives that provide almost the same features at a fraction of the cost.

Let’s find out which HubSpot alternatives are best poised to take the market by storm in the coming months.

24 Best HubSpot Alternatives in the Market in 2023

In today’s business world survival is no longer possible without proper automation. Manual systems for repetitive and regular tasks are now seen as a waste of time, money, and human resources and various software are being used to automate operational processes.

The world of marketing is also getting heavily dependent on this kind of software automation. HubSpot is widely considered the leading marketing software solution for commercial use. It combines all the major aspects of marketing like sales automation, inbound marketing, and CRM. But this comprehensive package comes at a high price point, especially the higher tier plans, which is very difficult to sustain for most businesses.

That is why cheaper but equally efficient HubSpot alternatives are gaining popularity day by day.

Here are the top HubSpot alternatives that you can choose from.

1.?Sendinblue

Sendinblue is one of the primary HubSpot alternatives with comprehensive marketing tools to help businesses grow and thrive.

They have already gathered 10 years of experience in the industry. For sales professionals, Sendinblue is among the favorite HubSpot alternatives due to its SMS marketing, email marketing, CRM, marketing automation,?landing page optimization, and other useful features.

Take a closer look at what makes Sendinblue one of the smart HubSpot alternatives.

Key Features

• Customizable marketing message templates
• Automated email list segmentation
• Easy tracking of customers’ email histories
• On-site chat-box for better customer experience
• SMS marketing messages to aid email marketing efforts
• Customizable sign-up forms to add contacts to mailing lists

Pros

• Modern and sleek marketing email templates
• Sendinblue offers businesses the chance to show targeted Facebook ads to their targeted customers
• GDPR compliance followed for customer data privacy

Cons

• Difficult to move contacts from one mailing list to another
• A limited number of integrations are possible and some integrations can slow down the system

Tool Level?

• Intermediate

Usability?

• Sendinblue is not too complicated but unlike other HubSpot alternatives, it requires practice to get used to all the features.

Pricing?

Like most HubSpot alternatives discussed here, Sendinblue offers a free one-month plan for up to 300 emails. After a month, a paid plan has to be chosen from among the following:

• Lite: $25 per month for 10,000 emails in a month
• Premium: $65 per month for 20,000 emails in a month
• Enterprise: Custom pricing

2.?Ontraport

Ontraport is a sales CRM and marketing automation solution ideal for growing businesses that want a software solution that can scale up with the company.

As one of the leading HubSpot alternatives, Ontraport has tools that can be used to generate leads, track customers, and engage these prospects using various marketing automation processes.

Wondering why we have included this in the list of HubSpot alternatives? An easy way to find out is to go through the key features of this tool.

Key Features

• Sales pipeline tracking to find new leads with potential for conversion
• Automation tools for?personalization in content marketing?emails and messages
• Tracking tools record and analyze website traffic for better sales and marketing team strategizing
• Innovative upsell marketing templates
• Ontraport creates login pages and access levels for membership websites
• Automatic post-purchase surveys to gauge customer satisfaction levels

Pros

• Automatic reminders sent out for?webinars?increase attendance and conversion rates
• Proper migration support to shift to Ontraport software including a two-hour free setup support session

Cons

• The landing page builder does not provide adequate customizations
• Customer survey forms take too long to load

Tool level

• Expert

Usability?

• Unlike most HubSpot alternatives listed here, it takes a lot of time and effort to become comfortable with this software.

Pricing

Ontraport offers a 14-day free trial before customers have to choose any one of the following plans:

• Basic: $79 per month
• Plus: $147 per month
• Pro: $297 per month
• Enterprise: $497 per month

3.?SharpSpring

SharpSpring has gained prominence among HubSpot alternatives because of its claims to assist in revenue growth. SharpSpring uses CRM and marketing/sales automation tools to generate and convert a high volume of leads.

Its ability to build beautiful landing pages is one of the key reasons to include this in the list of top HubSpot alternatives. The platform also supports web tracking, email automation, and third-party integrations.

Before investing in any HubSpot alternatives, you need to check out its key features, pros, and cons..

Key Features

• Point-and-click landing pages editor for easy customization
• Content calendar tracks all marketing campaigns and social media posts
• Lead scoring systems for better sales team efficiency
• Analytics tools?to track all clicks, bounces and opens to find the best CTAs and email marketing strategies
• Retargeting website viewers by using cookies also helps to improve sales volume
• Integrates with Google Drive, Salesforce, Zapier, Litmus, Twitter, and many more popular platforms

Pros

• Unlike most HubSpot alternatives, marketing automation does not only work on a single track customer journey; there are multiple branching options to expand and accommodate different customer journeys
• Free demo with an expert to discuss individual business needs

Cons

• Email marketing?and landing page templates are too simple
• The process to update bounced contacts is very cumbersome

Tool Level?

• Intermediate/ expert

Usability?

• Some features are a little difficult to use, but users can get a hang of it quickly by using SharpSpring tutorials

Pricing

Like most HubSpot alternatives, SharpSpring offers a 14-day free trial before customers have to invest in a paid plan:

• Small Business: $399 per month for 1000 contacts (price rises with the number of contacts)
• Enterprise: custom pricing for more than 20,000 contacts
• Agency: custom pricing for businesses using SharpSpring software for their clients

4.?Drip

As a feature-rich CRM, Drip helps you optimize multi-channel campaigns from a unified platform.

30,000 marketers have already used Drip for their?ecommerce automation?needs. This is one of the HubSpot alternatives that provide multi-channel marketing automation through emails, SMS, social media, and on-site pop-ups.

Want to know more about the features that make it one of the best HubSpot alternatives? Here we go.

Key Features

• Welcome messages, abandoned cart notifications, and post-purchase customer relationship management
• Integration of ecommerce store data from platforms like WooCommerce, Shopify, and BigCommerce
• Targeted segmentation for better campaign effectiveness
• Pre-designed email and SMS marketing templates
• Email automation with visual workflow builder and pre-scheduled email sending
• Analytics and reports offer insights on leads, segments, campaign performance, and revenue
• Tailor content for leads and customers.

Pros

• Email marketing?uses buyer behavior analytics tools to recommend the best products for particular buyers
• Custom tagging is available to track particular groups of customers

Cons

• Difficult to track workflow automation progress without visual status bars
• Sales and Marketing teams need to check their email builders before sending anything because sometimes the images or the text gets a little misaligned

Tool level

• Intermediate

Usability?

• This is one of the HubSpot alternatives that involves a small learning curve but it is not too difficult to learn.

Pricing

Like most HubSpot alternatives, Drip has a 14-day free trial where clients do not have to even link their credit cards. But the more long-term plans are all paid plans.

• The price depends on the number of contacts in the marketing list
• For 500 contacts and only email marketing, the price is $19
• For 500 contacts and both email and SMS marketing, the price is $22

5.?Insightly

Insightly is one of the smart HubSpot alternatives you need for onboarding leads and mapping the interactions they have with your business.

The CRM tool helps you expand your contact network and identify opportunities to convert leads into loyal customers.

That’s not all. As one of the viable HubSpot alternatives, Insightly helps you increase productivity with its automated marketing solutions.

Let’s take a closer look at what makes Insightly one of the best HubSpot alternatives.

Key Features

• Automated lead routing with contacts linked to projects, corresponding opportunities, emails, and organizations.
• Flexible record linking feature to map customer interactions.
• Bulk emails are made easy with templates, custom signatures, email automation, and synchronization with Gmail and Outlook.
• Workflow automation with automated reminders, task generation, and custom rules.
• Built-in business intelligence to track progress.

Pros

• Comprehensive contact management
• Improved customer interactions
• Excellent visibility on leads
• Streamlined dashboard

Cons

• Event scheduling tool needs improvement
• Project management features are rudimentary

Tool Level

• Beginner/Intermediate

Usability

• The minimalist design makes the tool easy to use.

Pricing

Like most HubSpot alternatives listed here, Insightly offers a free trial for both the Plus and Professional plans.

• Plus:?$29 per user/ month
• Professional:?$49 per user/ month
• Enterprise:?$99 per user/ month

6.?Help Scout

Wouldn’t it be easy to impress your customers if you had all the data you need to deliver personalized support?

Help Scout is one of the HubSpot alternatives that give you what you need to impress your customers. With easy tool integrations, an overview of previous conversations, and customer data, you can focus on enriching your customer experiences.

According to the information on its website, Help Scout has been voted as the tool with the best ROI on G2.

Want to know what else makes this one of the best HubSpot alternatives? Let’s get into the details.

Key Features

• An email-based help desk with live chat and shared inboxes that all your help agents can access.
• Streamline communication with an overview of customer email, telephone, and chat conversations in the inbox.
• One of the HubSpot alternatives to give a consolidated view of customers with easy app integrations.
• Internal Note helps agents consult each other before replying to customer queries.
• Segment customers and send proactive, engaging messages.
• Create a customized knowledge base for customers.
• Workflow automation to organize support tasks.

Pros

• 40+ app integrations
• No tickets or case numbers
• Automated responses
• Insightful reports

Cons

• The dashboard view is not very comprehensive
• Landing page and email templates do not offer much variety

Tool level

• Beginners

Usability?

• As expected from top HubSpot alternatives, the tool has a simple design and is super easy to use

Pricing

Apart from a free trial of its Standard and Plus plans, Help Scout offers a special discount for startups.

• Standard:?$20 for up to 25 users/per month
• Plus:?$39.99 for unlimited users/per month
• Company:?$63.99 for unlimited users/per month

7.?Zoho

Zoho is one of the most popular HubSpot alternatives that probably needs no introduction.

Apart from being reasonably priced, the CRM platform has multiple features that help businesses ace their customer service.

What’s more, you can create new sales opportunities, automate workflows, and manage all your contacts in one place.

Once you take a closer look at Zoho’s features, you’re sure to agree that it is one of the best HubSpot alternatives.

Let’s get started.

Key Features

• Connect to your customers seamlessly through multiple channels including live chat, email, social media platforms, and telephone.
• Comprehensive pipeline management with automatic lead scoring and lead routing.
• Real-time customer data helps you know the ideal contact time.
• Prioritize accounts with a view of the pending deals, customer activities, ongoing projects, associated contacts, and other account details.
• Integrate with top email providers with Zoho SalesInbox and synchronize your email campaigns.
• As expected from the best HubSpot alternatives, Zoho gives you detailed analytics and reports with heat maps and pie charts.
• Quickly find your tasks by filtering them based on activity type, calls, meetings, and other criteria.

Pros

• Multiple integrations
• 24×7 customer support
• Real-time sales data
• Granular sales pipeline view

Cons

• No shared inbox for email management
• Limited marketing solutions

Tool Level

• Beginner/Intermediate

Usability

• Zoho’s graphical user interface makes it easy to use.

Pricing

While Zoho is not one of the free HubSpot alternatives, you can try out any of these paid plans with a 14-day free trial.

• Standard:?$14 per user/per month
• Professional:?$23 per user/per month
• Enterprise:?$40 per user/per month
• Ultimate:?$52 per user/per month

8.?Pipedrive

Pipedrive’s simple and intuitive interface is one of the reasons why it is one of the sought-after HubSpot alternatives.

As you might have guessed from its name, “Pipedrive” lets you create sales pipelines to ‘drive’ your leads through your sales pipeline.

Its extensive features make Pipedrive a powerful tool for managing sales pipelines and customer interactions.

Let’s see what these features are that make it one of the popular HubSpot alternatives.

Continue reading this article at?Attrock.com