Top Highlights from October 8-14!
Catch the Weekly Buzz with BAL! Discover the top social media news, creative highlights, and exciting collaborations.
Snapchat is expanding its ad placements by introducing ads in the Chat tab, marking a first for the platform. This new strategy allows brands to reach users within their personal conversations, increasing ad exposure in a highly frequented section of the app. While the ads will appear between chats, Snapchat aims to maintain user experience by ensuring the ads are non-intrusive. This move highlights Snapchat’s ongoing efforts to diversify its ad offerings and monetize different areas of the platform as it continues to grow its user base and revenue streams.
Meta’s new AI-driven ‘Advantage’ ad suite automates targeting, creative adjustments, and budget optimization to help advertisers improve campaign performance with less effort. By leveraging AI, the tool ensures ads reach the right audiences, streamlining the ad creation process for better results.
Pinterest introduces AI-driven and automation features to help advertisers optimize their campaigns with ease. These tools aim to enhance targeting, streamline ad creation, and improve performance metrics, allowing brands to connect with the right audiences more effectively. By integrating AI, Pinterest empowers advertisers to achieve better results while reducing manual effort, making it easier to scale their marketing efforts on the platform.
At Advertising Week 2024, Meta unveiled new brand suitability controls, giving advertisers more precision in where their ads appear. These tools allow brands to ensure their ads align with appropriate content across Meta’s platforms, enhancing safety and relevancy. The update empowers advertisers with greater control over their placements, helping them maintain brand integrity while reaching target audiences effectively.
Adobe has unveiled a new AI-powered web app that labels and verifies the authenticity of digital content, as part of its ongoing Content Authenticity Initiative. The tool aims to fight misinformation by providing clear insights into how images, videos, and other media are created and edited. It allows users to check if content has been manipulated, offering transparency and helping to build trust in the digital ecosystem. By making this tool widely accessible, Adobe hopes to empower creators and consumers with more reliable information about the origins and modifications of online content.
Google has introduced an AI-powered video creation tool in Product Studio for Merchant Center, aimed at simplifying product video production. Key features include transforming product images into dynamic videos with customizable themes, headlines, and audio, all aligned with the merchant’s brand. Currently available to US merchants, this tool can be accessed via Merchant Center and the Google & YouTube app on Shopify, allowing for the efficient creation of professional-quality videos within about 10 minutes.
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CAMPAIGNS & COLLABS
Maybelline New York has launched its ‘Brave Together’ campaign, aimed at raising awareness and providing resources for mental health support. The initiative includes a platform offering expert advice, access to professional help, and a community for individuals struggling with anxiety and depression. With this campaign, Maybelline seeks to break the stigma surrounding mental health and empower people to seek help, fostering a sense of solidarity and support through their global network.
EA Sports FC’s latest campaign invites players to fully immerse themselves in the game, taking risks and pushing boundaries for their clubs. The global campaign emphasizes loyalty, passion, and dedication to the team, offering a fresh perspective on what it means to play for the badge. Through dynamic visuals and exciting gameplay, EA Sports FC encourages players to experience the thrill of football like never before.
WWF, in collaboration with Uncommon, launches a campaign addressing the UK’s growing mental health challenges by promoting nature as a key solution. The campaign encourages individuals to step outside and reconnect with nature, highlighting the profound mental and emotional benefits of outdoor experiences. Through powerful imagery and messaging, WWF emphasizes that nature is not only crucial for the planet's health but also for human well-being, offering a natural remedy to stress, anxiety, and depression in an increasingly disconnected world.
M&M’s has joined forces with Ring to bring a new level of fun to Halloween this year. The collaboration allows homeowners to use Ring’s video doorbells to surprise trick-or-treaters with playful pranks before delivering candy. Through the Ring app, users can choose from a range of pre-recorded trick sounds to add some extra mischief to the night. The campaign taps into the playful spirit of Halloween, blending M&M’s colorful personality with Ring’s interactive technology, offering families an engaging and entertaining experience right at their doorsteps.
TikTok has partnered with Headspace to offer enhanced mental health resources for its users. The initiative provides in-app well-being tools, mindfulness content, and access to mental health support, aiming to foster a healthier online environment. By prioritizing mental health, TikTok hopes to empower its community with resources that promote positive mental well-being and reduce stress.