Top Highlights from July 23 - 29!
Catch the Weekly Buzz with BAL! Discover the top social media news, creative highlights, and exciting collaborations.
Instagram has rolled out exciting new features to help users take charge of their online interactions. Now, after deleting a comment, users can choose to "Block New Comments" or "Block Account," giving them personalized control over their experience. These powerful tools apply to both posts and Reels, offering robust protection from unwanted interactions. Update your app today to explore these new features and take control of your Instagram experience like never before!
Instagram has introduced 'Lock and Hide Conversation', a new feature that allows users to protect their direct messages (DMs) with an additional layer of security. The feature moves selected conversations to a private folder and allows access via facial or fingerprint recognition. This feature, which can be enabled in the 'Privacy and Security' section, helps users better protect their personal communications.
YouTube is testing a new community-driven fact-checking feature called Community Notes, announced on June 17. This feature aims to provide "relevant, timely, and easy-to-understand" context to videos, addressing the rise of misinformation online. Community Notes can clarify when a song is a parody, indicate the availability of new product versions, or correct older footage presented as current events. This initiative represents YouTube's effort to enhance the accuracy of information on its platform.
With user engagement increasingly focused on direct messages (DMs), Instagram is experimenting with a new layout that emphasizes DM sharing by highlighting the messaging icon on its home screen and moving the share button to the top right corner. This change reflects a usage trend that allows users to interact more with their DMs, stories and posts.
TikTok offers creators the option to upload custom thumbnails for their videos. Users can select a frame from the video in the upload stream or add their own images. This can help videos appear more prominently on Search and profile pages. This innovation follows similar functionality from YouTube and Instagram and allows creators to create more effective cover images.
WhatsApp is rolling out a new feature that lets you view your favorite contacts and groups at the top of the calls tab. Now you can easily find and search for your favorites in the chats and calls tabs. You can select people or groups from the chats screen or calls tab to add to your favorites, and manage the list in Settings. This feature will be available for all users in the coming weeks.
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Reddit has introduced Lead Gen Ads, allowing marketers to collect potential customer information directly through the app. These ads feature a "Sign Up" CTA that directs users to a registration form. Initial tests showed a 30% decrease in cost per lead and a 25% increase in lead submission rates. Integration with Zapier allows lead information to be sent directly to CRMs. Lead Gen Ads are now available to all advertisers worldwide.
COLLABORATIONS
Sonos has issued an apology for the disastrous launch of its new app, which has received extensive criticism from users due to numerous bugs and usability issues. The company recognized the significant frustration this has caused and assured customers that they are actively working on fixing the problems. Sonos emphasized their commitment to improving the user experience and regaining the trust of their customers by addressing these issues promptly.
This summer, Snapchat is introducing Snap Sports Network, a new virtual arena that allows users to connect with friends and family in healthy competition. Running from July 19 to August 7, the event will consist of six episodes that will allow Snapchat users to discover interesting sports around the world. Creators Kris London, Rachel Pizzolato, Rachel DeMita, Rachel DeMita and Tony Talks will introduce these sports, and brands such as e.l.f Cosmetics will sponsor them. Users can watch a weekly content series and interact with special AR Lenses.
Nike's summer 2024 campaign, “Winning Isn’t for Everyone,” highlights the relentless spirit of the world’s top athletes. These elite competitors aren't just driven by the idea of winning — they are fueled by it. Nike and its powerhouse team of athletes are setting the bar high, showing the world that the pursuit of victory is the ultimate inspiration. This campaign celebrates the passion and determination that define true champions, motivating all athletes to reach for greatness.