Top Highlights from August 6 - 12!
Catch the Weekly Buzz with BAL! Discover the top social media news, creative highlights, and exciting collaborations.
Instagram is testing a new privacy feature that prevents screenshots in chats. This feature aims to give users more control over the content they share, with a particular focus on media content that can be viewed only once. This innovation, which is still in the development phase, could change interaction habits by making users feel more comfortable and secure. Instagram has not officially announced this feature.
Meta is developing a new system that offers creators who violate Facebook rules for the first time the opportunity to have the warning removed by completing a training on the policy. Once the training is completed, the warning will be removed from the record, but serious violations will not be covered. This is intended to promote a better understanding of the rules by showing more leniency to creators.
TikTok introduces a new feature called "TikTok Spotlight" for the promotion of movies and TV shows. This feature highlights TikTok videos that direct users to relevant content and purchase links. Spotlight enables producers to collaborate with the right creators and increase fan engagement. This is an important opportunity for those looking for promotion in the entertainment industry.
After company pages, LinkedIn now offers the ability to sponsor user-generated newsletters, so brands can increase their reach by sponsoring popular content from thought leaders. While sponsored newsletters require ongoing costs, they provide promotional opportunities through Campaign Manager. LinkedIn reports that there are more than 184,000 newsletters and engagements have increased by 47%.
Instagram is introducing new metrics focused on reach and views to better reflect content performance, rather than follower counts and likes. This change is in line with user habits and Meta's AI-powered recommendations, making "Views" the primary metric for all content formats. For reels, "Plays" will now be called "Views" and some metrics will be removed from Insights. Content creators should focus on these new metrics to adapt to the Instagram algorithm.
Instagram has doubled the number of photos and videos that can be included in a single grid post to 20, doubling its previous limit. With this update, users can now share more content in rotating posts. New features such as adding songs to slides and collaborative sharing have also been added. This change aims to bring Instagram closer to TikTok, allowing users more flexibility and creativity in sharing content. The new feature is rolling out globally.
领英推荐
Elon Musk has updated X's Premium+ subscription package, allowing users to enjoy an ad-free experience on the app. Premium+ subscribers will see ad-free content in many areas, including the For You timeline, Following timeline, post replies and profiles. However, sponsored content may occasionally be shown. This change is in line with X's goal of becoming independent from advertising revenue.
COLLABORATIONS
TikTok's parent company ByteDance has launched an artificial intelligence app called "Jimeng AI" in China, enabling users to create short videos based on text commands. The tool can create very short videos and images, while adding simple animations to characters and scenes to make them more vivid. As this development increases the potential of AI in video creation and storytelling, it seems likely that ByteDance will integrate this kind of technology into TikTok.
The Paris Summer Olympics might just go down in history as the “Snoop Dogg Games.” The iconic rapper has been stealing the spotlight in Paris as NBC's ambassador, earning a staggering $500,000 per day. His mission? To draw in mainstream viewers who usually skip the sports. With Snoop's unique charm and massive fanbase, NBC's gamble seems to be paying off big time, making him one of the standout stars of the games.
McDonald's has launched a campaign using Godzilla movies to promote its nostalgic collectible cups. The company created a series of creative commercials and social media content introducing the popular Godzilla character and referencing the early 1990s. The campaign aims to create a nostalgic connection between customers young and old by reviving McDonald's old movies and pop culture, especially Godzilla's film and TV history.