Top Health + Beauty Retail Experiences

We start our retail journey in the heart of Milan at the stunning perfumer Fueguia, where we learn some valuable lessons on how to create memorable shopping experiences with impactful lighting and an innovative approach to store layout.

As you step foot inside the Fueguia store in central Milan, you are taken on a truly multi-sensory journey created through ‘evocative materials and ancient crafting techniques’. The Argentinian perfumer, founded by Julian Bedal, has created a unique environment, designed to stimulate all the senses, and it sure does deliver.

The store breaks the norm of most retailers and by doing so creates a memorable shopping experience. Products are displayed in a hexagonal format in the centre of the store, where its 140 perfumes are raised on a illuminated plinths, cleverly powered by buzz bars integrated into the top of the display. This allows for flexibility of product placement, without the visibility of messy wires- genius! We think this idea could work really well across an number of product categories, from sunglasses to consumer electronics using a simple system to create stand out impact in store.

Why it works?

The low level lighting is designed to create a smooth transition between light and darkness, with warm lights focussing on product, we love the way the product is the central focus of the store and is integral to its design.

The exploration laboratory at the rear of the store is intriguing, inviting customers to test individual olfactory profiles, labelled in handwritten bottles. An experience not to be missed.

Lanc?me's flagship store on the Champs-élysées is a lavish and immersive haven that celebrates brand story while captivating visitors with cutting-edge technology. Upon stepping through its doors, shoppers are immediately transported into the world of Lanc?me, greeted by giant LED screens, (positioned away from sunlight for better visibility), suspended rose petals, and even an interactive robot, offering a perfumed plastic rose (nice idea, but doesn’t score highly in sustainability efforts).

Central to the store's ethos is personalisation, achieved through innovative technology. Shoppers have the opportunity to access tailored beauty guidance, made possible by Lanc?me’s 20,000 skin tone shade-matching device. Lanc?me's youth finder skin diagnostic tool, integrated with an iPad application, conducts a comprehensive facial analysis, enabling it to propose a personalised skincare regimen aligned with the individual's specific skincare needs, as identified by the scanner.

Why it works?

When it comes to products, the store boasts a state-of-the-art UV printer capable of instantly customising items. Whether it's a skincare product or makeup, customers can have their chosen illustration or design imprinted on their Lanc?me purchase. Lanc?me's Champs-élysées flagship store transcends conventional retail by delivering beautiful yet functional design, technology, and personalisation, providing an immersive journey into the brand's world that is nothing short of extraordinary.

Next on our journey we head to Toronto to find out how Etiket are creating a 'self contained universe' going beyond the spa and store experience... https://thevalleygroup.com/viewpoint/top-health-and-beauty-retail-experiences/