Top Halloween email examples + case study ??

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Halloween subject lines for your inspiration

Why do we start with the Halloween email subject lines? In order to surprise our customers with engaging holiday emails, we need to encourage them to open our emails first. And subject lines come in handy here.

Here are a few examples of Halloween email subject lines for your inspiration:

• UnBOOlievable Halloween offers await!
• Goblins, ghosts, and great deals await!
• BOO-tiful discounts await: open to reveal!
• WATCH OUT! It's behind you…;
• Forget monsters... Beware of missing this Halloween Sale!
• Don’t be a CHICKEN. Go do something on Halloween!
• Eye Scream...You Scream... Ice Cream;
• Think it's too early for Halloween? We say boo!?
• Hocus Pocus: check out our spooky deals!

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Halloween email campaign case study: Spooky fun that boosted engagement

Halloween movie-themed experience

Here are the main features of our campaign:

• Game Concept: We used emojis as game elements for a simple, fun experience. They're easily recognizable and perfect for a wide audience.
• Visual Design: The email looked like a movie theater, with a big screen showing emoji puzzles and Halloween colors. This layout directed attention to the game and created a festive vibe.
• User Engagement: The game format made interactions enjoyable and meaningful. Users could click on emojis, guess movies, and every completed game triggered a charity donation, motivating them to play through to the end.

Halloween email campaign with gamification

Subject line: You play, we donate??

Preheader: Play right in the email

?? READ MORE ABOUT RESULTS AND KEY LEARNINGS