Top Guide Posts for this week discuss being a Homer, Economic Growth and Heartlessness.

I Don't Know What To Do!

Chris, I just got an amazing job as a Chief Commercial Officer. However, I have only ever been in Sales. Is there a book I can read?

Believe it or not, I have had several conversations like this in the last month alone. My response is always the same.

Nope, there is no book that one can read that will lead you through all of the many and varied responsibilities of a CCO.

A CCO is typically responsible for Sales, Marketing, Sales Operations, Product Management, and more. And in the MedTech world the role is even more complicated as these are highly regulated products.

One false move like off-label marketing and things can seriously blow-up.

Generally, I advise someone in this predicament to get solid advisors. Talk with others that are willing to share their knowledge. Be a sponge!

And don't be afraid to ask for help!

Or, you could go the Homer route and just push a button at random.

Looking for a non-Homer to join your team?

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I told you so!

Are you still sitting on the sidelines waiting to "see" what happens with the economy?

Chances are you've been doing this for over a year and a half. After all, that's how long the so-called experts have been predicting a recession.

But if you've been following my posts, I have been saying all along that it wasn't going to happen.

Why?

Inflation was brought on by supply chain issues. Those have been sorted out.

Unemployment is at historic lows and because of the retiring boomers, it's not going up anytime soon.

Productivity is soaring with AI and other new technologies. (Just wait till Quantum Computing takes off!)

The Infrastructure and Jobs Act is going to put $180 billion into US infrastructure over the next 10 years. And studies have shown that for each dollar invested in infrastructure, we get $3.70 in return.

And much, much more!

Those that continue to "wait and see" will be crowded out by those that pursue growth. And just like an overgrown forest, they will soon find themselves in a very dark place.

Too often in business we make decisons exclusively with our head.

We look at the P&L to determine if we had a good or bad quarter.

We look at the metrics to determine if our sales people made enough sales calls.

We look at market data to determine new what new business initiatives to pursue.

And so on...

You're probably saying of course we use our brains to make good business decisions. But did you know that the heart has a brain of it's own? And it is this brain that results in one feeling "heartsick" about a bad situation. Or feeling "heartbroken" when someone we love leaves us.

If we pay attention to what our heart feels about a decision in addition to the data, we will make much better choices about our careers, business decisions and life.

So, while your pondering your next moves, use your heart as well as your head.

After all, you don't want to be heartless. Do you?

Chris Gustanski – Founder and Lead Talent Guide

Chris is a classically trained marketer with over a decade of executive search experience. He moved into recruiting because he was someone that was frequently recruited and was tired of recruiters hounding him to consider roles they didn’t understand, and he wasn’t interested in pursuing. He was determined to disrupt Executive Search to deliver a better result and experience for companies and the commercial talent they need.?After over a decade seeing the dysfunction in executive search firms large and small, he formed Due North Executive Search in collaboration with his wife Amie.

To learn more about how Due North can help you build World Class Commercial teams click here to schedule a meeting.