Top Grassroots Advocacy Platforms Powering Public Affairs in 2024
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In the fast-paced world of public affairs, having the right grassroots advocacy tools can be the difference between your campaign making an impact or falling flat. Whether you're running a corporate campaign or mobilizing a nonprofit movement, you need tools that can cut through the noise, engage your supporters, and influence decision-makers. A good advocacy tool should be an important piece of a robust public affairs program. I’ve outlined some of the top platforms available today, from the perspective of someone who's been who's been on both sides of the provider/client aisle.
Quorum is a widely used platform known for its comprehensive government relations and grassroots advocacy tools. It allows organizations to manage public affairs campaigns, track legislation, and engage with supporters across various channels. While its price point is higher, Quorum excels in building grassroots power by fostering multi-channel engagement (email, text, social media) and generating visual reports that make tracking progress seamless. It's often favored by large corporations, nonprofits, and advocacy groups for its robust CRM, reporting, and legislative tracking tools.
Owned by FiscalNote, VoterVoice is another strong player in grassroots advocacy. It simplifies the process of mobilizing supporters by helping organizations create campaigns where individuals can easily contact their elected officials. VoterVoice’s intuitive interface and affordable pricing make it popular among smaller nonprofits and advocacy groups that focus on targeted policy campaigns.
FiscalNote is a leading platform for tracking legislation and regulatory data, allowing public affairs teams to stay on top of policy developments and manage relationships with policymakers. Its strength lies in its AI-powered data analytics and machine learning capabilities, providing real-time insights on legislative and regulatory changes. FiscalNote is especially useful for larger organizations that need to monitor complex government relations across various jurisdictions.
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Salsa Labs is Bonterra (Salsa Engage)
Salsa Labs, rebranded as Bonterra, offers an integrated suite of advocacy, fundraising, and marketing tools aimed primarily at nonprofits. Its advocacy features include the ability to run email campaigns, create petitions, and track engagement. Salsa Engage is easy to use and includes peer-to-peer fundraising tools, though it lacks advanced legislative tracking found in other platforms. It’s a great option for organizations that combine grassroots advocacy with donor management.
A newcomer launched in 2023, CiviClick uses AI to enhance grassroots advocacy. It stands out for its omni-channel engagement features, including AI-driven messaging, video and photo uploads, and gamification to incentivize advocates. The platform’s ability to personalize engagement through multiple digital touchpoints makes it ideal for larger, tech-savvy organizations.
Each of these platforms brings something unique to the table, whether it's Quorum’s extensive CRM and legislative tracking, VoterVoice’s ease of use, or CiviClick’s AI-powered innovations. Depending on your organization's needs—whether it's grassroots engagement, legislative monitoring, or grasstops awareness—let Think Big help you find a tool and build a program that matches your strategy.